Re-mind
- Assistant Webmarketing
boulogne billancourt
2014 - 2014
At Re-Mind, the 1st independent web media agency in France*, I participated in the setting up of the most adapted means in order to meet digital strategy and to tend to serve specific business objectives (branding, conquest, performance, « drive to web », etc.) of the various profil of clients such as Micromania, OuiCar, Myfox, Sunpower, etc.
To achieve this, surrounded by an effective team of Digital Marketing Experts, I was able to activate and take advantage of a plenty of e-marketing channels among Sponsored Links, Display, GSP, E-Mailing, Affiliation, Social Media Marketing, etc.
Therefore, I worked on different supports and used various tools : Google Adwords, Google Analytics, Bing Ads, Facebook Ads, Twitter Ads, etc.
To conclude with further details, my missions involve the following points :
- Setting up Google Adwords Campaign & enhancing the KPI (CTR, CPC, CPA, Conversion’s Rate, Quality Score, etc.). For example by structuring Adwords Account, creating and selecting best Ads, performing Bid Adjustments, optimizing Keyword List, using Remarketing with audience’s list to reach people who have already visiting the client's website, etc.
- Control and Monitoring of budget.
- Reporting : Creation & Analysis of Reports.
- Competitive Intelligence & Market Analysis.
- Managing & Animating Twitter/Facebook Accounts.
* In terms of buying advertising space – Source : Kantar Media.
