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Tristan BOYER DE BOUILLANE

GENEVE

En résumé

• Management of profit centre in the luxury industry and the service sector.
• Set up and management of international distribution network of luxury goods.
• Animation of multicultural and multi-disciplined teams.
• Expertise in domestic and duty-free markets.
• Strong experience in wholesale and retail channels with good connections.
• Ability to work in large listed companies as well as smaller operations.
• Good knowledge of the product definition and marketing related activities.
• Proactive with a sense of responsibility.
• Adaptable and mobile with an international background

Entreprises

  • Perrelet SA - Directeur Général

    2014 - maintenant

  • Breitling SA - Directeur Export Asie Pacifique et Travel Retail

    2010 - 2014

  • Daniel Roth & Gerald genta Haute Horlogerie SA - Sales Managing Director

    2000 - 2010 Thru all those years, sales have been multiplied by 4, the brands established in the market thru the most recognized retailers around the world and we grew into a mature international operation with two well established brands in the Haute Horlogerie segment.

    • Set up and manage an international sales network thru 4 regional offices with intercompany and third parties distribution. Responsible for the local P/L of the 4 regional offices within the group commercial companies.
    • Define sales strategies and forecast while managing stock level and orders.
    • Elaborate sales policies adapted to each business environment and establish international price structure, discounts, credit limits, payment conditions, terms of deliveries, incentive program etc…
    • Supervise sales administration, after sales services departments and product allocation aiming at customer’s satisfaction.
    • Opening of 4 branded boutiques since 2007 managed thru the local group commercial companies.
    • From 2006, take over of the trade marketing department in Geneva and in the local regional offices. Supervision of the organisation of the SIHH, the Basel Fair and other sales convention and exhibitions worldwide. JCK, Belles Montres, Tempus, Bahrain Jewelry Show etc...
    • Organize and follow up of the activity of the PR international network reporting to the CEO.
    • Yearly and quarterly sales budget and planning elaboration and presentation.
    • Organize and submission of a quarterly reporting system for sales and trade marketing operation to the group head quarters in Rome.
    • Participate actively to the definition of the marketing mix together with the marketing department and the CEO.

  • Philippe Charriol International Ltd - Sales Export Manager

    1996 - 1999 Having greatly participated to the development of the brand thru venture in new product category (eyewear, writing instruments) and new developing countries (Russia and India), I have acquired an important knowledge in the watch and accessories business from development to production and distribution via all types of channels (duty -free, mono brand boutique, independent retailers, airlines). This was achieved with limited means and tight cost constrains.

    • Responsible for the distribution of a multi product luxury brand in Europe, Central Asia, Middle East, Africa and India.
    • Managed the commercial relation with local distribution companies and boutique franchisees.
    • Set up and implemented the introduction of the brand in India thru a service agreement with Titan watches for the local assembly of watches exported from Switzerland in CKD and the distribution thru Titan boutiques.
    • Launching of the brand in main markets from 1996 to 1999.
    • Supervised the trade marketing department for the covered regions with the organization of frequent exhibitions, sales events and local promotions. Responsible for media plan.
    • Elaborated yearly budget for: A&P activities, sales forecast in value and by references and expenses for the department.
    • Contributed actively to the brand marketing strategies : marketing plan, products development, marketing and product mix, communication concept.

  • Philippe Charriol Middle East - General Manager

    1993 - 1995 • Created and managed the Middle East regional office of Philippe Charriol International with the set up of an office in Dubai with stock, import and re export processes to the regional distributors for all category of goods.
    • Fully managed this profit center in line with international finance and accounting standards.
    • Extended existing distribution to most of the regional countries such as Lebanon, Jordan, Syria, India, Iran, Yemen, South Africa, Egypt, Morocco etc…
    • Opened 5 new boutiques and managed the 5 existing ones.

  • Airocean Freight Express Ltd - Managing Director

    1989 - 1992 This first professional experience brought a sense of responsibility and the necessity to be efficient in a very competitive environment that is HKG and freight forwarding. I have learned to managed a profit center and develop strategies and activities in order to gain market share starting from scratch. The company reached 1.5 M US$ in turn over after only 3 years with limited overheads and staff.

    • Created and managed the regional office of AIROCEAN INTERNATIONAL TRANSPORT France for the Far East region.
    • Marketed and promoted services related to freight forwarding activities within the region including sea and air services to Europe and within Asian countries.
    • Developed business activities on the France / Asia / France axis and set up new regional operations/ agents in Japan, Taiwan, Thailand and Philippines.
    • Monitored various transport activities.

Formations

  • Institut Supérieur De Gestion ISG

    Paris 1985 - 1989 Degree in Finance, Marketing and Management

    Multinational program, 6 months in the U.S.A., 5 months in Asia - Japan, China and Korea

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