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Vasiliki (vicky) MARKOPOULOU

Montigny-le-Bretonneux

En résumé

Mes compétences :
International Experience
Excellent communication skills
Multi expertise
Sales team training
Creation of communication tools
Proven ability to create networks
Results oriented
End to End Program Management
Lead international projects
Category Management
quadrilingual
Sales Management
Sales support
Market Strategy & Planning
Communication
Simplification & Innovation
Agency/Project Management
Operational marketing
Merchandising
Marketing budget negotiation
Loyalty Schemes
benchmarking
Team Management
SAP
Portfolio Valuations
Microsoft Word
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Microsoft Access
Market analysis
Customer Relationship Management
Communication advertisement campaign development

Entreprises

  • GrandVision France - Global Exclusive Brands Marketing Manager

    Montigny-le-Bretonneux 2015 - 2015 * Build brand identity (11 brands) and define their territory to meet strategic objectives. ;
    * Define and implement brand strategy across 43 countries. ;
    * Creative & Communication advertisement campaign development. ;
    * Analyze key consumer insights to enhance current portfolio and improve communication. ;
    * Marketing budget negotiation.

  • SEPHORA - Category Manager Europe Make up Exclusive Brands

    BOULOGNE BILLANCOURT 2014 - 2015 6 exclusive brands: BENEFIT, MAKE UP FOR EVER, BARE MINERALS, NARS, URBAN DECAY, MARC JACOBS BEAUTY
    * Developed portfolio performance: monitoring and evaluation of qualitative indicators (turnover, margin and profitability). ;
    * Assortment definition and optimization. ;
    * Defined and implemented brand strategy for 11 countries (launch plans and 360° in collaboration with multifunctional teams (Trade, CRM, Animations, Merchandising, SC) ;
    * Commercial terms and marketing budget negotiation.
    Results :
    * Total portfolio : +17 % vs. N-1
    * Launch of a new brand in 3 European countries. ;
    * Customized merchandising and animations assortments per country.

  • Procter & Gamble - Category Manager

    Asnières-sur-Seine 2011 - 2014 Brands : DOLCEGABBANA, GUCCI, ESCADA, HUGO BOSS, LACOSTE, JAMES BOND,PUMA
    * Conceived and implemented market and brand strategy to achieve best in class results. ;
    * Developed marketing plans, defined price strategy, ensured profitability. ;
    * Market analysis, translated customer insights into strategies, benchmarking and brand line optimization. ;
    * Initiated, designed & delivered selling toolkits for Customer Business Development teams. Training of the respective teams.
    Results :
    * 95% orders & budget forecast accuracy
    * Growth: + 53 % FY12-13, + 24% FY11-12 ;
    * 70% cost efficiencies by implementing new selling tools.

    Team Management, 5M EUR budget.

  • Procter & Gamble - Marketing Executive

    Asnières-sur-Seine 2010 - 2011 Brands : DOLCEGABBANA, GUCCI, ESCADA, HUGO BOSS, LACOSTE, JAMES BOND,PUMA
    * Led the POS department. Defining the type of execution per customer/store and developing visual strategy for Fragrances back-wall. ;
    * Simplified and leveraged scale, knowledge, and skills in the optimization of the POS materials process to reduce complexity and increase efficiency. ;
    * Launch of 3 new brands (DDF, ZIRH, Fekkai) in Latin America & Canada. ;
    * Conceived, developed and deployed the first loyalty program community for Beauty advisors. ;
    * Launch of digital platform. ;
    * Event coordinator for bi-annual distributor's conventions and IAADFS (Duty Free Show of the Americas).
    Results:
    * POS production timings reduced by 75%. ;
    * Loyalty program community for Beauty advisors chosen to be global P&G Prestige pilot.

  • Procter & Gamble - Market Strategy & Planning Coordinator

    Asnières-sur-Seine 2010 - 2011

  • Procter & Gamble - Communications Expert

    Asnières-sur-Seine 2005 - 2009 * Conceived, designed and executed yearly corporate communication tools (Annual and Sustainability reports, sustainability monthly letters, quarterly reports, employee's volunteer activities, Christmas activities). ;
    * Leveraged corporate cause & community activities to build employee pride and corporate reputation. ;
    * Developed relations with network members (academia, press, TV, beauty editors). ;
    * Lead registration file compilation. Delivered perfect registration of the largest and most complex Initiative - entire F&HC portfolio (12 formulations).
    Results:
    * Employee Volunteer Program manager. ;
    * 100% compliant. Received the 2011 Regulatory Community Excellence Award for Smart Compliance & Safety Innovation.

  • Procter & Gamble - Communications Expert

    Asnières-sur-Seine 2005 - 2009

  • A&H IFANTIS AVEE - Export Manager

    2002 - 2005

Formations

  • ΙΟΝΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟ - IONIAN UNIVERSITY (Corfu)

    Corfu 1997 - 2002 Translation & Interpretation

  • Université Paris 4 Paris Sorbonne

    Paris 1994 - 1997 DEUG Lettres Modernes

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