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Veronique PORCHEZ

CLAMART

En résumé

20 ans de business développement, distribution sélective, de masse et web pour les marques nationales et distributeurs

Diplômée d'un Master 1 Management des achats internationaux à l'Essec pour compléter une formation initiale de styliste.

D'un tempérament analytique, j'aime structurer, coordonner, organiser, mettre en place des bonnes-pratiques et m'épanouis dans des environnements multiculturels en quête d'innovation, de différentiation et de valeurs humaines.

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MES COMPÉTENCES
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- Business development : construit et développe des relations à long terme, élabore la stratégie, analyse le marché, négocie, prospecte, coordonne les projets avec les équipe transverse et mets en place des outils de pilotage.
- Management : transversal et hiérarchique, pilote, coordonne, structure, organise, forme, fédère.
- Gestion de projet : gère et coordonne les processus, organise, harmonise et mets en oeuvre des outils de reporting.
- Développement produits : détermine & pilote le mix–produits, gère le suivi de production, mets en place des outils merchandising.
- Achats : source, élabore la stratégie d’après objectifs, respecte les impératifs prix - qualité - délais, négocie contrats et partenariats.

Mes compétences :
Luxe
Performance
Distribution
Textile
Retail
Mode
Analyse

Entreprises

  • Typofonderie - COO, Co-founder

    2011 - maintenant Founded in 1994, Typofonderie is an independent digital type foundry in France, designing, manufacturing and distributing a selection of high quality typefaces for adventurous digital typographers.

    http://www.typofonderie.com

    Typofonderie propose font licenses with direct downloads from 1999. The today expertise of Typofonderie enables to distribute exclusive typeface designs from a selection of typeface designers. Each year, hundreds of customers from all over the world bought fonts directly through our website typofonderie.com. The best experience still remain to buy directly: our Pro collection is fully exclusive, font distributors sold only the Std collection. Printed typeface specimens are sent only to our direct customers.
  • ZeCraft - COO, Co-founder

    2011 - maintenant ZeCraft. Bespoke typefaces, as proper custom made lettering & logotypes can help companies express their brand & corporate identity.

    twitter.com/zecraft

    Custom fonts

    We are specialized in custom typefaces design. Bespoke typefaces, like proper lettering, can help companies express their brand, corporate identity across the range of their activities.
    — Corporate identity fonts
    — Bespoke fonts
    — Signage fonts
    — Publications, newspapers, magazines typefaces
    — Custom versions of our collection
    — Font hinting

    http://www.zecraft.com/fonts/


    Lettering and logotypes

    Lettering and logotypes comprise another part of the work done at ZeCraft, whether that work is completely original or redrawn from designs by other companies. Major clients include corporate & packaging agencies, publishing industry or direct clients.

    http://www.zecraft.com/lettering/
  • Amazon.fr - Purchasing Manager Clothing & underwear for Men, Women, Children

    Clichy 2010 - 2011 Misson: I launch the Clothing & underwear business activity for Men, Women and Children: sourcing the main national brands.
    - Define the procurement strategy (studies / market analysis, segmentation, positioning)
    - Develop a Retail brands portfolio, implement corners to respect and to match with DNA brands.
    - Negotiate rates and European Agreements with brands: trading conditions, kickback, specifications, and coordinate its implementation with the substantive country divisions.
    - Select the product offer, determines its selling price according to profitability goals.
    - Works with all stakeholders in the value chain (internal / external clients): France, Germany, Great Britain and USA.
  • VP Consultant - Purchasing manager

    2007 - 2011 Purchasing missions:
    2010-2011 => Amazon France:
    2009 => Sourcing accessories suppliers in Europe for one of the major in the luxury market.
    2007 - 2009 => Desmarques.com: sourcing national fashion and home brands.
  • Essec Management Education - Purchasing manager

    2007 - 2009 International Purchasing Management Master Degree at Essec Management Education to complete initial designer education.

    Thesis about Purchasing best practices, case of Ready to Wear urban distribution.
  • CP, filiale intégrée à 100% de CB Group - Market manager, Head of the department dedicated to the mass-market

    2005 - 2007
  • Futura Finances - Key account purchasing manager, in charge of the Fashion division for men women and children

    2003 - 2005
  • Free lance Activity - Free lance consultant in personal image

    2002 - 2003
  • Steilmann France, groupe Astermod - Key Account Manager

    1998 - 2001
  • Flairtex - Product Manger and Business Agent

    1997 - 1998
  • Arnex—Séquoïa - Department store Manager & Commercial Attaché

    1995 - 1997
  • Lagerfeld, Céline, Christian Dior, Hervé Léger - Sales agent

    1991 - 1995

Formations