Vincent LACHAPELLE

Major Achievements in last 10 years


• Implementation of sales force efficiency, marketing force efficiency tools and concepts as well as a more performance based management approach in Organon Belgium.

• Budget reviews in AstraZeneca – Europe
o review of the sales, costs and P&L’s

• Strategy reviews in AstraZeneca – Europe
o review of the long-term strategies, forecasts and implementation

• National product launches in cardiovascular & respiratory therapy area
o Lomir, Pulmicort

• Development of PR & communication managers in AstraZeneca marketing companies (over 40 countries)
o development of the people’s skills
o positioning of this new role within the marketing teams

• Development and implementation of an European institutional communication platform

• Initiation & creation of an European company - European Institute of Healthcare
o delivering continuing medical education to medical specialists in Europe; 7500 medical specialists; 75 teaching key opinion leaders

• Development of integration & synergy models
o site selection, integration & synergy costs reporting,..

• Integration review in AstraZeneca – Europe
o review of synergies, integration - & synergy costs
o review of implementation of models.

Mes compétences :
Communication
Healthcare
Marketing
Sales