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Violaine NORMAND

PARIS

En résumé

Marketing manager with six years of international experience in telecommunications, developing go-to market offers, with strong commercial skills and cross-functional project management responsibility.

Specialties
Management of P&L and trading channel activities (telechannels, retail & online); development of major upgrade offers, loyalty plans; valued as a key driver in cross-functional projects to deliver marketing propositions; experience in direct marketing; fluent in 3 languages, English, Spanish, French

Mes compétences :
Business
Commercial
Commercial skills
International
International Experience
Languages
Loyalty
Management
Marketing
Microsoft Project
Microsoft Project Management
Télécommunications

Entreprises

  • EVERYTHING EVERYWHERE - ORANGE - Marketing Loyalty Manager

    2007 - maintenant Management of upgrade consumer P&L and trading channel activities (telechannels, retail & online).
    Development of major upgrade offers.

    Currently:
    -Contributing to the commercial strategy to optimise SRC investment, whilst creating retained value;
    -Developing exclusive offers for existing customers to drive loyalty and minimise churn
    For example: April 2011 campaign offering an exclusive free accessory at upgrade with every Samsung Atrix;
    -Analysing customer insights to develop new upgrade rules/ strategies to address customer needs and churn drivers at various customer’s life stages, and compete with market
    For example: current implementation of a proposition to address the need of a new handset before the end of a 24months contract;
    -Working on the annual marketing plan;
    -Presenting both offers to senior management prior to launch and results post implementation; and
    -Valued as a key driver in cross-functional projects to deliver propositions, working with the finance team on business cases, defining requirements to technical teams, working with brand/comms, channels to implement and achieve targets, reporting teams to analyse results.

    Previously:
    -Developed offers (tariffs, bundles) to compete with market and achieve volumes;
    -Delivered churn prevention action plan for SIM only customers;
    -Improved PAYM customer experience across all channels, with a focus on online; and
    -Re-designed processes for loyalty delivery in channels. For example: promote the great reasons to be Orange.

  • Canal+ - Marketing research manager

    Issy-les-Moulineaux 2007 - 2007 -Managed a customer panel;
    -Defined our research roadmap; and
    -Analysed results and recommended outputs.

  • SFR - Post pay marketing manager

    2006 - 2007 Management of a loyalty programme “Garantie Carré Rouge Premium” for the top 50 000 PAYM high value customers

    -Created quarterly exclusive offers for premium customers (discounted new products and services);
    -Launched a dedicated online area;
    -Developed comms to targeted base (mailing gift, such as safety SIM card);
    -Developed partnership (travels,services, such as car rental);
    -Worked on customer base refresh; and
    -Organised events to welcome new premium customers and strengthened existing premier customer relationships.

  • SFR - Pre pay junior marketing manager

    2005 - 2006 Implementation of acquistion trading activity and direct marketing activities
    Management of promotions/ activities to drive connections and top-up usage:

    -Created promotions and managed roadmap activities;
    -Implemented into channels (retail stores, online, telechannels);
    -Developed comms (in store, mailing, emailing, SMS/MMS, online); and
    -Analysed reports to recommend future activities.

    Worked with internal teams (product, direct marketing, devices teams, channels) to deliver a pre pay strategy positioned on “back to basics”. For example: the need of customers to be in constant contact.
    Also responsible for market watch.

Formations

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