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Virginie LAFFON

Paris

En résumé

After majoring in Sociology and Anthropology , I undertook a study of social anthropology in a village of Alentejo (Southern Portugal)
During my stay in Portugal (1974-1984)
- I participated in a multidisciplinary research supervised by the CNRS related to the transformation of Portuguese agriculture
- I worked as a journalist for the Portuguese National Radio (RDP)
Back in France, I continued to work as a journalist for the food industry and agribusiness press (Points de Vente, Faire Savoir Faire, Filière Gourmande, Qualité Infos, Réussir Porcs…) and acquired a deep knowledge of the issues and challenges of the sector. In the meantime I participated to academic seminars at the EHESS on the Anthropology of European societies and developed a training activity with students related to their entrance into professional life and their job search.
The extensive background gained through my various press collaborations led me to market research in agriculture and media sectors
For my professional and personal training, I attended a University program on “Aging and Nutrition” at the Faculty of Medicine of Créteil (2005-06).


Mes compétences :
Agriculture
Communication
Communication - Marketing
Food
Marketing
Marketing studies
Security

Entreprises

  • ECOFFENSIVE - Head of International Surveys

    Paris 2009 - maintenant • crop protection strategies
    • qualitative pre-test communication for products of major companies acting in the pesticide industry
    • decision-making tools (nitrogenous fertilization, weeding, pesticide applications…)
    • organization of group meetings

  • ADAYANA - Consultant

    2009 - 2009 Canvas studies on
    • French crop productions, expected trends of supply and demand
    • value chain analysis (crops, beef and dairy industries)

  • ANSE PRESSE - Chief Editor

    2003 - 2004 Launching of Anse News (Food, Nutrition, Health in Europe), professional bilingual magazine providing an interface between producers and decisionmakers

  • SYNPA (National Union of Producers of food ingredients and additives) - Journalist

    2003 - 2007 Participation in the creation of the web site www.synpa.org and co-writing of Synpa Infos (Union’s newsletter on line)

  • Université Paris III - Sorbonne Nouvelle - Training Consultant

    2002 - 2011 Training workshops with first-year university students to help them build their career plan and structure their job search

  • FRANCE TELECOM - Freelance Journalist

    Paris 2002 - 2002 Writing articles for the internal newsletter

  • IPSOS MediaCT - Qualitative Researcher

    Paris 2000 - 2009 B2B - Responsible for Qualitative Studies in the Media Sector

  • POINTS DE VENTE - Journalist

    PARIS 17 1992 - 2001 Articles, press kits on various food markets

  • Various Employments - Freelance Journalist

    1989 - 1992 Self -employed while raising my son
    Writing of advertising copy for French food products
    Portuguese-French Translation (research papers, agribusiness…)

Formations

Pas de formation renseignée

Réseau

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