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Vito LA MONICA

PARADISO

En résumé

A very passionate and highly curious MBA professional with 15 years experience in marketing and product development. I have a successful track record in turnaround of either large, established, or startup brands. Flexible and able to adapt to different organizational and cultural models, I have worked in different businesses, exploiting, in each of them, a different aspect of the brand management and product development, winning a really complete and concrete experience at global level.

Mes compétences :
product training
Supply Chain
responsible for relaunch
product development
field training
concrete experience
agencies management
Procurement
Oracle
New product development
Microsoft Office
Marketing
Management of the supply chain and global product
Commodities
Businesses Development
Analysis of financial needs and budget management

Entreprises

  • Independent - Management Consultant

    2014 - maintenant Independent professional helping companies to improve their performance, developing new products and Business. Project followed:
    - Businesses Development: creation of an international distributor network in the Eyewear market - New Product Development: complete study for the launch of a new watch

  • self employed - Freelance Consultant

    2014 - maintenant Independent professional helping companies to improve their
    performance, developing new products and Business. Project followed:
    - Businesses Development: creation of an international distributor network in the Eyewear market ;
    - New Product Development: complete study for the launch of a new watch

  • Damiani International SA - Global Marketing Director

    2009 - 2013 responsible for relaunch of the Watches business,
    - Responsible for: strategy definition and implementation, product development, procurement,
    P&L management, sales presentation, field training, trade marketing and agencies management

    - Management of the supply chain and global product allocation ;
    - Product ambassador: direct relationship with top customer, press, internal customers ;
    - Support to the local Marketing Departments
    - Management of the Watch product team

  • Damiani - Global Marketing Manager

    Villeurbanne 2009 - 2013 gestito il rilancio degli orologi a marchio Damiani

  • Bulgari - Senior Marketing Manager

    Paris 2003 - 2009 Upgrading dell'offerta negli orologi da uomo

  • Bvlgari Time SA - Global Marketing Manager

    2003 - 2009 `complication strategy'' of the Company, implementing the roadmap to built a
    unique and relevant portfolio targeted to extra affluent customers, using it to leverage the brand image
    in the ``manufacturer area'' through worldwide press and collectors to a wider target
    - Product training: designing and giving courses for high end products
    Team leader for the project ``Carbongold'', a new product used as a powerful marketing tool to
    increase the product awareness, generate positive ``word of mouth'' and feed customer database (with
    prospect clients), while reaching relevant turnover (20 M EUR turnover)
    - Responsible for the restyling of ``Bvlgari Bvlgari'' winning a + 20 % of turnover in the first year and a
    continuos growth over the following years.
    - Definition and implementation of the product assortment and pricing policy
    - Analysis of financial needs and budget management

  • Danone - Brand Manager

    Paris 2000 - 2003 the Italian market with 100 M EUR turnover. : with responsibility on the snack products of the ``Oro'' line (Oro Ciok, Oro

  • Boehringer Ingelheim - Product Manager

    Paris Cedex 13 1997 - 2000

  • Danone - Senior Brand Manager

    Paris 1997 - 2003 Riposizionamento di Oro Saiwa

  • Boehringer Ingelheim - Senior Product Manager

    Paris Cedex 13 1997 - 2000 B o e h er in g e r I n g e lh e i m- : with responsibility on the ``well-being'' line ``Pharmaton'' (Ginsana, Ginkoba,

Formations

  • STOA' Istituto Di Studi Per La Direzione E Gesione Di Impresa (Ercolano)

    Ercolano 1996 - 1997 Master of Business Administration

  • STOA' Istituto Di Studi Per La Direzione E Gesione Di Impresa (Ercolano)

    Ercolano 1996 - 1997 MBA

  • Università Degli Studi Di BARI (Bari)

    Bari 1989 - 1995 Laurea in Economia e Commercio

  • Università Degli Studi Di BARI (Bari)

    Bari 1989 - 1995 Degree

    Degree in General Economics, at ``Università degli Studi di Bari'' thesis in marketing.

Réseau

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