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Vivian THIRY

BOULOGNE-BILLANCOURT

En résumé

Experienced account manager and marketing consultant with a proven track record of 5+ years developing result-orientated projects for international brands and start-ups, mainly in the fields of digital marketing, branding and communication. https://www.linkedin.com/in/vivianlithirymarketing/

Mes compétences :
Gestion de la relation client
Stratégie digitale
Campaign
Acquisition online
Online Advertising
Social CRM
Wordpress
Buffer
Saas
Google+
Brand Marketing
Google analytics
Social media
Facebook
Google Adwords

Entreprises

  • Nissan Motor Co - Social Media & Digital Manager

    2017 - maintenant Responsibility
    - Social media strategy & content for 100% Electric Range and UEFA Champions League partnership
    - Pan-European implementation & coordination ( 5 RBUs, 27 countries in Europe)
    - Strategy & Planning for Brand Social media channels
    - Ambassadors & Influencers programme guidelines & roll-out
    - Define and pilot Nissan's digital eco- system ( responsive websites, UX design, apps, data leads capture)
    - Ensure engagement excellence by providing a personalized online journey through real time marketing
    - Digital campaigns development to optimize customer engagement leading up to conversion & loyalty (leveraging paid, owned, earned media)

  • Voxing Pro - Marketing Manager

    2016 - maintenant Responsible for brand & product strategy
    Design digital research and online campaigns to drive brand and product awareness based on continuous studies of target markets and customer needs throughout France, Germany and USA
    Manage and optimize social media accounts with a main objective of driving engagement and sales leads
    Create various ads through channels such as Google Adwords and Facebook, set goals and optimize performance
    Conduct digital campaigns, evaluate product performance and design customer questionnaires

  • Trommsdorff + drüner, innovation marketing consultants GmbH - Senior Account Manager & Senior Consultant

    2014 - 2016 Lead a multicultural team of 6+, responding to GM and being the key contact to top international brands as VW, Audi, etc.
    Achieved an 300%+ increase in sales of digital strategy and social media from 2015 to 2016
    Focusing on strategic data-driven marketing (KPIs & media efficiency) and creative marketing execution)
    Optimized 10+ digital campaigns for automotive brands in China with budgets of￥80 Mio+ resulting in value creation for client of ￥15 Mio+ through optimization on digital touch points
    Won high satisfaction from VW, Skoda and Continental by providing valuable services within aggressive timelines
    Created an optimistic & healthy team atmosphere by effective leadership and practical team building

  • Eggplant Digital - Project manager

    2012 - 2014 Lead a design & development based multicultural team of 3+, responding to CEO and being the direct contact to clients
    Achieved positive recommendations and long term cooperation from international brands like Toshiba, Lenovo, Penguin, Toni&Guy, Conrad, etc.
    Gained consulting knowledge in search engine optimization, content management, GA monitoring tool, etc.
    Brought in new clients by providing professional consulting service
    Improved companies’ awareness by contributing to brand/product promotional; Coordinator of Beijing Wordpress Meetup

Formations

  • Tianjin University Of Economics And Finance (Tianjin)

    Tianjin 2009 - 2013 Bachelor

    Deepen in Marketing, Economics, Project management and team management, Finance Management, Accounting
    Other areas in Information and communication technology, International Economics & Trade

Réseau

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