William SERFATY

En résumé

Entreprises

• Danone - Junior Brand Manager Activia

  Paris 2013 - maintenant

• Reckitt Benckiser - Assistant Brand Manager Dettol Benelux

  Massy 2012 - 2012 • Took part in the management of the powerbrand DETTOL for BENELUX (Retail and Pharmacy)
  
  • Realized monthly sales follow-up and analysis (NIELSEN : Market share, penetration, loyalty / IMS)
  
  • Carried out media analysis and competitive scanning for Belgium and Netherlands
  
  • Learnt the measurement of financial and budget targets (forecast, P&L, NR, GM..)
  
  • Developed new packaging, special offers, money-off coupons and point-of-sale material for BENELUX
  
  • Participated in the development of TV advertising (story board, recording..)
  
  • Took part in the strategy development (POME) and led the partnership with the concerned companies
  

• Nestle Waters - Assistant Trade Marketing

  Issy-les-Moulineaux 2011 - 2011 • Developed new sales tools and concepts for French retailing market (advertising items, media..)
  
  • Worked on the new POS (point-of-sale promotion) for the key periods Roland Garros and Tour de France
  
  • Analysed sales and promotion results to conceive sales arguments (Perrier, Vittel, Contrex, Aquarel..)
  
  • Set up a business intelligence on the POS to engage reflections for the year 2012
  
  • Developed contacts with other departments: Marketing, Market Research, Supply Chain, Legal, R&D and external contacts with suppliers, design and advertising agencies
  

• SFR - Assistant Market Manager SFR PRO

  2010 - 2010 • Worked on «SFR PRO» (professional customers)
  
  • Took part in the design and the launching of the new offers and products
  
  • Carried out the briefs and validated the supports of communication (sales outlets, Web, media…)
  
  • Analysed sales, identified market opportunities and established a development strategy
  

• Bordeaux Ecole de Management - General Manager "Pro Team" Admissibles

  2009 - 2010 • Recruited the leaders of hubs and staff (logistics, transportation, reception, accounting)
  
  • Organized the arrival and stay of the 4,000 students eligible to 4 weeks (80K€ budget)
  
  • Results: Promoting the image and values of Bordeaux Management School
  

• Bureau des Sports - Bordeaux Ecole de Management - President

  2009 - 2010 • Recruited and managed a team of 27 athletes
  
  • Designed and developed campaign strategy (12K€ budget)
  
  • Organized events for 1500 students and football lessons for management school (60€ budget)

Formations

• University College Dublin (UCD) (Dublin)

  Dublin 2012 - 2012 2012
  
  Marketing

• Bordeaux Ecole De Management ESC Bordeaux

  Talence 2008 - 2012 Master Grande Ecole

• Lycée Carnot

  Paris 2005 - 2008

Réseau

• Aimee GUITARD

• Alice NICOLAS

• Benjamin RANCHOUP

• Chloé ICARD

• Déborah CLARKE

• Guillaume DUFIL

• Ikram FOUAD

• Julien DEUDÉ

• Lola DESQUÉ

• Sophie GALLIX