• Carried out media analysis and competitive scanning for Belgium and Netherlands
• Learnt the measurement of financial and budget targets (forecast, P&L, NR, GM..)
• Developed new packaging, special offers, money-off coupons and point-of-sale material for BENELUX
• Participated in the development of TV advertising (story board, recording..)
• Took part in the strategy development (POME) and led the partnership with the concerned companies
Nestle Waters
- Assistant Trade Marketing
Issy-les-Moulineaux2011 - 2011• Developed new sales tools and concepts for French retailing market (advertising items, media..)
• Worked on the new POS (point-of-sale promotion) for the key periods Roland Garros and Tour de France
• Analysed sales and promotion results to conceive sales arguments (Perrier, Vittel, Contrex, Aquarel..)
• Set up a business intelligence on the POS to engage reflections for the year 2012
• Developed contacts with other departments: Marketing, Market Research, Supply Chain, Legal, R&D and external contacts with suppliers, design and advertising agencies
SFR
- Assistant Market Manager SFR PRO
2010 - 2010• Worked on «SFR PRO» (professional customers)
• Took part in the design and the launching of the new offers and products
• Carried out the briefs and validated the supports of communication (sales outlets, Web, media…)
• Analysed sales, identified market opportunities and established a development strategy
Bordeaux Ecole de Management
- General Manager "Pro Team" Admissibles
2009 - 2010• Recruited the leaders of hubs and staff (logistics, transportation, reception, accounting)
• Organized the arrival and stay of the 4,000 students eligible to 4 weeks (80K€ budget)
• Results: Promoting the image and values of Bordeaux Management School
Bureau des Sports - Bordeaux Ecole de Management
- President
2009 - 2010• Recruited and managed a team of 27 athletes
• Designed and developed campaign strategy (12K€ budget)
• Organized events for 1500 students and football lessons for management school (60€ budget)
