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William SERFATY

Paris

En résumé

Mes compétences :
Nielsen Online
Pack office

Entreprises

  • Danone - Junior Brand Manager Activia

    Paris 2013 - maintenant
  • Reckitt Benckiser - Assistant Brand Manager Dettol Benelux

    Massy 2012 - 2012 • Took part in the management of the powerbrand DETTOL for BENELUX (Retail and Pharmacy)

    • Realized monthly sales follow-up and analysis (NIELSEN : Market share, penetration, loyalty / IMS)

    • Carried out media analysis and competitive scanning for Belgium and Netherlands

    • Learnt the measurement of financial and budget targets (forecast, P&L, NR, GM..)

    • Developed new packaging, special offers, money-off coupons and point-of-sale material for BENELUX

    • Participated in the development of TV advertising (story board, recording..)

    • Took part in the strategy development (POME) and led the partnership with the concerned companies
  • Nestle Waters - Assistant Trade Marketing

    Issy-les-Moulineaux 2011 - 2011 • Developed new sales tools and concepts for French retailing market (advertising items, media..)

    • Worked on the new POS (point-of-sale promotion) for the key periods Roland Garros and Tour de France

    • Analysed sales and promotion results to conceive sales arguments (Perrier, Vittel, Contrex, Aquarel..)

    • Set up a business intelligence on the POS to engage reflections for the year 2012

    • Developed contacts with other departments: Marketing, Market Research, Supply Chain, Legal, R&D and external contacts with suppliers, design and advertising agencies
  • SFR - Assistant Market Manager SFR PRO

    2010 - 2010 • Worked on «SFR PRO» (professional customers)

    • Took part in the design and the launching of the new offers and products

    • Carried out the briefs and validated the supports of communication (sales outlets, Web, media…)

    • Analysed sales, identified market opportunities and established a development strategy
  • Bordeaux Ecole de Management - General Manager "Pro Team" Admissibles

    2009 - 2010 • Recruited the leaders of hubs and staff (logistics, transportation, reception, accounting)

    • Organized the arrival and stay of the 4,000 students eligible to 4 weeks (80K€ budget)

    • Results: Promoting the image and values of Bordeaux Management School
  • Bureau des Sports - Bordeaux Ecole de Management - President

    2009 - 2010 • Recruited and managed a team of 27 athletes

    • Designed and developed campaign strategy (12K€ budget)

    • Organized events for 1500 students and football lessons for management school (60€ budget)

Formations

Réseau