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Xavier BRO

PARIS

En résumé

**FR**
Directeur Marketing International bénéficiant de 14 années d’expérience dans plusieurs Grandes Entreprises Internationales cotées, dans des PME à fort potentiel de croissance, ainsi que dans sa propre agence multimédia et comme consultant en stratégie Marketing. La stratégie de valeur, la satisfaction client sont au coeur de la construction puis de la mise sur le marché à l'international, d’offres de services hautement innovantes.

**US/UK**
From 1999, considering the digital revolution, I have specialized myself in IT Services Marketing. Since then, I have constantly upgraded my professional skills in IT, from strategy to operations, in sales, marketing, design and management. As the Chief Marketing officer I bring my strategic and operational experience (BtoB & BtoC) to unsure sustainability toward innovation, value-centric offer strategy, collaborative work and budget mastering.

Mes compétences :
communication
manager
offres commerciales
stratégie marketing
high tech
Marketing
IT
Innovation
Vision
Commerce international
Développement produit
Conseil
E-commerce

Entreprises

  • Independant - Senior Marketing Consultant

    2016 - maintenant Consultant indépendant en Marketing des services
    Stratégie (IT, Digital, e-Commerce)
    Développement/optimisation d'offres de services
  • Systemis - Chief Marketing Officer

    Paris 2013 - 2016 **Missions**
    - Identify, lead & plan Systemis’ portfolio extension
    - Strategic workshops
    - Marketing Mix
    - Multiple service launching (SaaS)
    - Market differentiation
    - Strategic deal contracts opportunity contribution
    - National & international events (Europe, Us, Africa)

    **IT Outsourcing / HR Outsourcing/ Cloud/Cybersecurity **
    - 20-25% Group‘s C.A.G.R
    - mature market strategy
    - Marketing cost saving,
    - 3 new brands,
    - CRM & data analytics

    **Big data (data Analytics segment)**
    - Healthcare / Sport performance / Identification
    - Innovative on-line services (www.mybabysize.com)
    - World conferences
    - 3-digits C.A.G.R / innovation plan

    Recorded successes
    - 1st online BtoC professional service (pregnancy)
    - $11M annual revenues estimation (US market),
    - World leader (mybabysize.com),
    - US/UK convertion rate (9%), French (19%),
    - 88% satisfaction rate,
    - €600K raised funds
  • Dacrydium Interactive - Directeur Associé

    2011 - 2013 **Digital & Marketing services (e-Commerce, m-Commerce, e-payment solutions)**
    Dacrydium Interactive can be described as the natural extension of my design & marketing missions as an independant consultant started in 2003.

    The digital agency answers customers needs in developping their online business or to start a new one from scratch. Dacrydium Interactive differenciates from the competion by bringing a strategic overview (offer), a brand new customer experience & an effective design for business mockups, from SMBs to e-Commerce leaders (Pixmania, Casino Group, Dodo...).

    Marketing consultant
    - offer strategy,
    - (on-line) sales development
    - design & sales transformation expert,
    - customer experience (design),
    - Coporate / service / Product ID
    - SEO & SEA expert

    Recorded successes :
    - 90% average customer satisfaction rate
    - Customers' sales double-digits average transformation rate,
    - X3 average customers on-line revenue
    - Top 50 EMEA e-commerce customers
  • I X B E O - Directeur

    2010 - 2011
  • BULL - Responsable Marketing et Communication

    Les Clayes-sous-Bois 2006 - 2011 **IT Outsourcing / Cloud Computing
    - Offer strategist
    - Marketing Mix
    - Communication planner
    - €500K annual budget.

    **ITO main missions**
    - revamp offer portfolio
    - increase customer satisfaction
    - unsuring sustainability
    - Reduce cost (service delivery)

    **Cloud missions**
    - Design & launch new cloud-based offer services
    - Launch a new monetization model (pay-as-you-go)
    - Optimize service delivery & supply chain organisation
    - Design an innovative & integrated sales tool (centralizing and packaging 253 hosting items)

    Results :
    - €1M average annual growth
    - 88% customer satisfaction rate
    - successful global deals contribution (offer design, value proposal, coaching...)
    - 153 markets studies & analysis
    - 6 Marketing agencies contributor (Gartner, Markess, IDC ...)
    - 4 hours to 4 minutes business proposal requested time
  • AGARIK - Responsable Marketing - Communication

    2003 - 2006
  • ATOS ORIGIN - Marketing Manager

    Bezons 2002 - 2002 **IT Outsourcing**
    - Market analysis
    - Conferencing
    - Competition monitoring
    - Webmarketing
    - Operational Marketing
    - Communication

Formations

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