Ya-Ching BEI

En résumé

Entreprises

• Delphi - MENA Category Manager

  Villepinte 2015 - maintenant -Develop business and expand portfolio within different regions
  -Implement new distribution channel
  -Define new price lists
  -Curate an Offer for Sale that allows maximum visibility
  

• Delphi - Trade Marketing Specialist

  Villepinte 2015 - 2015 -Developed adapted promotions for North Africa, the levant and the gulf
  -Launched the region’s first newsletter in Arabic
  -Analysed pricing against sales in region to identify gaps and trends
  -Defined Marketing Budget for 2016 in line with the region's strategy
  -Led New To Range projects
  -Organization and setup of Delphi stand in Automechanika Dubai generating prospects and new business with existing customers
  -Worked closely with MENA Managing director on strategy and budget planning
  -Managed an intern

• Delphi - Junior Trade Marketer

  Villepinte 2014 - 2015 -Car parc and customer analysis
  -Pricing to remain competitive in MENA local markets
  -Built a product tracker by platform (NTR development tool)
  -Launched promotions, region-wide and per customer
  -Liaised between MENA team and UK team to achieve targets efficiently
  -Attended Diesel Conference in UK

• Market place Factory - Marketing and Strategy

  2014 - 2014 Marketing and Strategy-
  
  Proposed new commercial strategy (pivot) by:
  
  -Market research and benchmarking
  -Analyzing current business model and customer base
  -Develop and test new models by leveraging MPF database created through parallel role (Sales and account management)
  
  Developed Marketing plan and Customer Acquisition Strategy, including content creation, landing page, acquisition email campaigns, a/b testing, social media, and video
  
  Sales and account management-
  
  -Established international partners
  -Negotiated price and contracts
  -Managed Enterprise Sales
  

• Maxxim International Trading - Marketing Associate

  2013 - 2013 -Created store concept that meets project brief objectives
  -Consulted in developing and completing store imaging/merchandising
  -Developed sales training manual and coordinated with sales to improve service
  -Participated in store launch publicity and launched in 3 months

• S&T Brothers Trading - Sales coordinator

  2008 - 2009 -Negotiated for price competitiveness
  -Handled and sourced compliant suppliers and vendors
  -Secured orders and payments
  -Monitored competition by gathering market intelligence on prospects and competitors
  -Prepared invoices and shipping documents

Formations

• Université Paris 10 Nanterre DESS MSI

  Nanterre 2014 - 2015 Master
  
  Master trip to NY, USA: Market research on NY start-up and incubator ecosystem.
  
  Master thesis: Delphi MENA venturing into e-commerce

• IAE GUSTAVE EIFFEL

  Paris 2013 - 2014 Master
  
  International Master in Business Management
  
  Courses: Marketing, Corporate Finance, Mgmt Accounting and Control, Organizational Behavior, CSR, Business Communication,
  Supply Chain Mgmt, Enterprise 2.0, HR Mgmt, Information Mgmt, Strategic Mgmt, and Economics.

• National Taiwan Normal University (Taipei)

  Taipei 2009 - 2013 Bachelor Of Science
  
  Courses: Communication Psychology, Multimedia Design and Application, Visual Communication Design, Multimedia Network
  and Communication, and Globalization
  
  **Received a Merit of Certificate for graduating with outstanding achievement.

Réseau

• Chloë CHATRON-POIRIER

• Huyen Trang LUONG

• Rachel SANTOLINI