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Yiyi LU

PARIS

En résumé

Mes compétences :
Manage multiple international accounts
FMCG
Marketing Management
metrics analysis
Gap Analysis
make benchmark analysis
make competitor analysis
Budget forecasting
Content Marketing
branding
Customer Relationship Management
Manage affiliation channel
Market Research
eCommerce
Budgets & Budgeting > Budget Management
develop a localized strategy
Manage communication
Data Collection
Audit
Post Sales
Manage client information
Google AdWords
Google Analytics
eMarketing
partnership management and development
Adobe Photoshop
Autocad
HTML
Microsoft Excel
Microsoft PowerPoint

Entreprises

  • Vestiaire Collective - Senior Affiliate Marketing Manager

    2018 - maintenant Responsible for global affiliate program in Vestiaire Collective as the channel owner. Build short term and long term strategy.
    Lead new unique platform migration. Negotiate terms and make benchmark analysis.
    Watch market trend and make competitor analysis.
    Budget forecasting and optimization.
    Lead content marketing projects with social, branding and CRM team.
    Lead feed optimization project to improve product ranking on partner websites.
  • Vestiaire Collective - Marketing Manager

    2018 - maintenant
  • CJ Affiliate - International Account Manager

    2016 - 2018 Manage multiple international accounts in fashion, travel, FMCG industries.
    Build marketing plans to optimize results basing on clients' budget and KPIs.
    Performance and metrics analysis.
    Make regular benchmark and gap analysis to understand the business circumstances of both clients and publishers. Make sure to apply the correct strategy to each client.
    Support to discover and grow publishers in APAC region.
  • Conversant - Digital Account Manager

    Paris 2016 - 2018
  • Rocket Internet - Junior Affiliate Marketing Manager

    2014 - 2016 Manage affiliation channel of 13 countries in Jumia: first and no.1 e-commerce business in Africa.
    Coordinate multiple teams including local affiliate managers, affiliate platform and international networks.
    Budget control and optimization.
    Key publisher recruitment and management.
    Understand African market basing on market research and communication with local team, in order to develop a localized strategy to grow affiliation program in African countries.
  • Coface - Account Management Trainee

    Bois-Colombes 2014 - 2014 Make weekly notes about department activities and client news.
    Update data in system and reporting tools.
    Make market research in relevant industries. Understand the business and status of the existing clients, and provide insights about potential clients.
  • DRcom - Associate Project Manager

    2013 - 2014 Support application solution project with Sanofi Paris.
    Manage communication with translation agency for language localization.
    Test application and identify mistakes & bugs on weekly basis.
    Watch market trends according to similar applications to provide insights in terms of design and navigation.
  • Hermès - Commercial Intern

    Paris 2012 - 2012 Support store design & operation and staff training in commercial department.
    Support data collection and product verification of after-sales service covering 21
    Hermès stores in China.
    Manage communication between store & after-sales service & artisans between Shanghai and Paris office.
    Manage client information and make weekly reports.
    Occasionally support events and private sales of PR department.
  • H&M - Intern

    Le Bourget 2011 - 2012 Manage communication between H&M Yarn Development department and fabric suppliers globally.
    Collect samples of fabrics and categorize them in terms of color, printing, composition, function, thread count, quality, price. And support to present the samples to designers on monthly basis.
    Watch market trend of fabrics and provide insights.
    Support managers to make analysis, reports and presentations.

Formations

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