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Yoric TRUELLE

PROUILLY

En résumé

Strategic Marketing: implementation of the Marketing and Commercial strategy
Definition of marketing plans
Restructuring of the subsidiaries and the sales network.
Market, image and competition researches

Mes compétences :
Marketing
Communication
Marketing Direct
Géomarketing
Stratégie

Entreprises

  • K+S KALI France - Head of the Agro-Marketing France and Switzerland division

    2019 - maintenant Takeover of the previous functions with responsibility for Switzerland in addition

  • K+S KALI France - Head of the Agro-Marketing France division

    2018 - 2019 Strategic Marketing: implementation of the Marketing and Commercial strategy
    Definition of marketing plans
    Restructuring of the subsidiaries and the sales network.
    Market, image and competition researches
    Operational Marketing: design and redesign of technical documents, Marketing and Commercial Budgets implementation
    Commercial Animation
    Communication: media planning, press relation
    B2B and B2C actions
    Direct marketing
    Agronomy department management

  • K+S KALI France - Marketing and Communications Manager

    2005 - 2017 K+S considers itself as a customer-focused, independent minerals company for the Agriculture, Industry, Consumers, and Communities segments

  • Groupe Limagrain - Market Research and Geomarketing Responsible

    Saint-Beauzire 1997 - 2005 Limagrain is an international agricultural cooperative Group specialist in seeds and cereal products
    Strategic Marketing: market analysis and definition of marketing plans.
    Realization of qualitative and quantitative studies
    Operational marketing: Exploitation of panels, market and ad hoc studies. Segmentation – Micromarketing markets.
    Geomarketing: creation and management of a geographic information system
    Direct Marketing: Creation of a targeting tool for Direct Marketing
    Project Manager: Merger and Acquisition
    Distributors’ training
    Financial Reporting
    Team management

  • Limagrain - Marketing & Communications Manager

    Saint-Beauzire 1996 - 1997 Communication: media planning and overall communication managment
    Operational Marketing: Analysis, overview and layout studies for Marketing and Commercial teams.
    Technical support for Product Development teams – Improving decision-making.

  • Limagrain - Market Manager

    Saint-Beauzire 1995 - 1995 Definition and implementation of the hybrid market strategy and determination of product orientations.
    Definition of Farmers Media Course (press, radio and television).
    Description of the use of the media by the farmers (stockbreeders and grain farmers).
    Recommendations and optimization for the future media planning of the company.

Formations

  • ISARA Lyon

    Lyon 1991 - 1995 Ingénieur

    Marketing, stratégie, finance, communication
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