Yoric TRUELLE

En résumé

Entreprises

• K+S KALI France - Head of the Agro-Marketing France and Switzerland division

  2019 - maintenant Takeover of the previous functions with responsibility for Switzerland in addition

• K+S KALI France - Head of the Agro-Marketing France division

  2018 - 2019 Strategic Marketing: implementation of the Marketing and Commercial strategy
  Definition of marketing plans
  Restructuring of the subsidiaries and the sales network.
  Market, image and competition researches
  Operational Marketing: design and redesign of technical documents, Marketing and Commercial Budgets implementation
  Commercial Animation
  Communication: media planning, press relation
  B2B and B2C actions
  Direct marketing
  Agronomy department management

• K+S KALI France - Marketing and Communications Manager

  2005 - 2017 K+S considers itself as a customer-focused, independent minerals company for the Agriculture, Industry, Consumers, and Communities segments

• Groupe Limagrain - Market Research and Geomarketing Responsible

  Saint-Beauzire 1997 - 2005 Limagrain is an international agricultural cooperative Group specialist in seeds and cereal products
  Strategic Marketing: market analysis and definition of marketing plans.
  Realization of qualitative and quantitative studies
  Operational marketing: Exploitation of panels, market and ad hoc studies. Segmentation – Micromarketing markets.
  Geomarketing: creation and management of a geographic information system
  Direct Marketing: Creation of a targeting tool for Direct Marketing
  Project Manager: Merger and Acquisition
  Distributors’ training
  Financial Reporting
  Team management

• Limagrain - Marketing & Communications Manager

  Saint-Beauzire 1996 - 1997 Communication: media planning and overall communication managment
  Operational Marketing: Analysis, overview and layout studies for Marketing and Commercial teams.
  Technical support for Product Development teams – Improving decision-making.

• Limagrain - Market Manager

  Saint-Beauzire 1995 - 1995 Definition and implementation of the hybrid market strategy and determination of product orientations.
  Definition of Farmers Media Course (press, radio and television).
  Description of the use of the media by the farmers (stockbreeders and grain farmers).
  Recommendations and optimization for the future media planning of the company.

Formations

• ISARA Lyon

  Lyon 1991 - 1995 Ingénieur
  
  Marketing, stratégie, finance, communication