En résumé

Automotive sector passion & understanding with holistic management, Brand development and project management scopes.
Operational & strategic marketing profound experience driven by customer orientations.
Experience in P&L / KPIs and cross functional management within retail development and network monitoring

Mes compétences :
Online Advertising
Marketing Communications
Market Research
Business Development
Marketing Strategy
Marketing Research
New Business Development
Marketing Management


  • Volvo Maroc - Director Marketing & Communication. North Africa MarCom Coordination

    Casablanca 2013 - maintenant MarCom for Volvo group trucks portfolio over Market Northern Africa. Heading Marketing & Com' for Volvo Goup Trucks, Buses and Construction Equipment in Morocco' market company
  • Volvo Maroc - Marketing & Business Dev. Director

    Casablanca 2011 - 2013 Heading Marketing & business development for Morocco, including ownership of Business Intelligence functions, MarCom, Strategic Projects etc...
    Member of joint-company management team.
  • Volvo Maroc - Marketing Manager

    Casablanca 2009 - 2011 Leading and developing the Marketing & Communication function for Trucks, Buses and Construction Equipment Sales and After Sales.
    To coordinate, coach and support the Divisions in MarCom related matters, both strategically and operationally

    Represent MarCom in region’s management team
    Participate as Marcom in the Business Plan processes for the region
    Propose and follow up the yearly budget process
    Coach and support the region’s BAs consolidated MarCom plan
    Be interface between BA's respective MarCom HQs and the region
    Promote a MarCom oriented culture in the region
    Support BA’s respective Areas wanted positions in the region
    Represent the region’s MarCom in related projects and forums

    Current authorities:
    • Initiating and driving necessary actions within own budget frame, to ensure compliance with the region Business Plan and Marcom Strategies.

    Brand management skills:
    • Communication and Marketing cultural orientation
    • Product knowledge
    • Organization & network understanding

  • Volvo Trucks Corporation - Acting Area Marketing Manager for MENA

    Saint Priest 2008 - 2009 Marketing & Communication Manager at Volvo Trucks Corporation in Gothenburg / Sweden. Lead and develop the MarCom function in the Area related to Truck Sales and After Sales within Northern Africa and Middle East countries. With responsibilities of co-ordinating, coaching and supporting the Regions, Market Companies and Private Importers in MarCom related matters, both strategically and operationally in day-to-day aspects, including:

    •Brand management
    •Product launches and projects
    •Exhibitions & events
    •Printed customer communication material and campaigns
    •Online customer communication
    •PR/media communication
    •VIP customer relations & visits
    •Strategies, guidelines, platforms and concepts
    •Participate and act in the Business Plan for the Area concerning MarCom
    •Represent Area MarCom in related projects and forums
  • Volvo Maroc - Cadre Marketing

    Casablanca 2006 - 2008 Leading different Buisiness Units' Marketing and Communication activities.
    Apply and manage the Head quarters Marketing strategies and brand management. Support function for the following Divisions:

    *Trucks' Division
    *Buses' Division
    *Construction Machines' Division
    *Service & Parts Dpts



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