Yvan GAUTHO

En résumé

Entreprises

• Www.zelios-interactive.com - Associé

  2008 - maintenant ZELIOS INTERACTIVE trace your digital road. We provide 3 services
  
  Define Your Digital Cap (benchmark, issues, strategy, ideas)
  Give You the right vehicle to go ahead (development, applicative, web UI …)
  (Co)Pilot Your Digital strategy (brand content, media, kpi), reach your goals and form your teams
  
  With one promess : make digital your brand business playground ;)
  

• IDEACTIF - Consultant en événements / Directeur business unit marketing interactif

  Clichy 2002 - 2007 Event manager and Digital business unit development
  
  DIGITAL BUSINESS UNIT DEVELOPMENT – 1 an -
  Mission : reorganisation and structuration of the digital service, definition of the offer, team management (10 persons), prospection. 400K€
  
  EVENT MANAGER – 3 years -
  Missions : definition of brand event strategies
  
  FNAC : development of Fnac cultural actions & events
  Creation and production of Fnac Indétendances Festival at Paris Plage
  Launch of Fnac Café concept in French music festival
  Production of Live shows in partnership with historical monument for French Music Festival
  
  COCA-COLA : Music Festival strategy.
  Presence on the biggest music festival (les Vieilles Charrues, Rock en Seine, les Eurokéennes de Belfort, les Transmusicales de Rennes, la Route du Rock, Marsattack) with creative, interactive and entertain device events
  
  KRONENBOURG : Strategic plan for Young Adults in Music & Student sectors
  
  Innovative concept launch with the label “Pression Live”.
  Presence in the biggest French Music Festival, promotion of the emergent French musical scene, live show production, (Printemps de Bourges, Fête del’Humanité…)
  Organisation and animation of more than 1 000 student parties, CRM and incentive programs.
  
  SOCIÉTÉ GÉNÉRALE :
  Creative concept for Rugby partnership between Société Générale and the FFR (French rugby federation) for 6 Nations tournament.
  
  Groupe CASINO (Pao de Azucar) : event and retail strategy during the Brazil Year in France
  Organization of a giant live show in “Place de la Bastille” (80 000 persons) for the brasilian distributor Pao de Azucar.
  Activation instore in Géant Casino
  
  CARREFOUR :
  At the occasion of Carrefour new campaign “Mieux consommer”, creation of the concept for Carrefour exhibitions.
  

• TBWA France - Directeur conseil

  Boulogne-Billancourt 1996 - 2001 Account Director
  McDonald’s – 15 millions euros
  # Strategic and communications plans for Brand Image, entertainment, sport and products
  • Relaunch of Monopoly campaign and new games in partnership with Hasbro
  • “Fan des Bleus” (1998), JO main partnership with CIO and set up of basket program in schools
  • Innovative concept with “The Flavor world Trip” and “One euro Hamburger” operation (Prix Effie Pub)
  # Management of creative and commercial teams, coordination with subsidiaries
  
  Account Manager
  OLA de France Telecom. 10 millions
  # Brand Strategy and positioning for the first large public mobile phone : Ola de France Telecom
  # Multi-channel advertising campaigns
  # Launch of “OLAWEEN”
  
  > Leading brand within the year 82% of spontaneous notoriety after 8 month, sales
  
  Groupe Castel - Société des Vins de France
  # Benchmark and studies on wine communication market
  # New positioning of Boulaouane brand : national, regional and GMS activation
  # Advertising campaign production
  
  Advertising Manager
  SNCF / TER
  Mission : improve TER brand image and user traffic
  # Communication strategy
  # Creative campaigns
  # Coordination with 6 TBWA agencies in region
  
  Michelin Europe :
  # In charge to set up Michelin strategy and creation through 6 European countries
  
  
  

Formations

• San Francisco State University (San Francisco)

  San Francisco 1995 - 1996 Marketing

• ESSEC Business School (Cergy Pontoise)

  Cergy Pontoise 1991 - 1995 Communication - Marketing

Réseau

• Benjamin DUNBAVAND

• Cédric GAUTHO

• Céline FORLOROU

• Christelle AUSTRUY

• Denis THUILLIER

• Herve SANTOIRE

• Laëtitia HUET

• Mira CRESPIN

• Pascal FERT

• Stéphanie LECAT (LHUILLIER)