Mes compétences :
Stratégie digitale
Evénementiel
Stratégie de communication
Communication online
Webmarketing
Publicité
Entreprises
Www.zelios-interactive.com
- Associé
2008 - maintenantZELIOS INTERACTIVE trace your digital road. We provide 3 services
Define Your Digital Cap (benchmark, issues, strategy, ideas)
Give You the right vehicle to go ahead (development, applicative, web UI …)
(Co)Pilot Your Digital strategy (brand content, media, kpi), reach your goals and form your teams
With one promess : make digital your brand business playground ;)
IDEACTIF
- Consultant en événements / Directeur business unit marketing interactif
Clichy2002 - 2007Event manager and Digital business unit development
DIGITAL BUSINESS UNIT DEVELOPMENT – 1 an -
Mission : reorganisation and structuration of the digital service, definition of the offer, team management (10 persons), prospection. 400K€
EVENT MANAGER – 3 years -
Missions : definition of brand event strategies
FNAC : development of Fnac cultural actions & events
Creation and production of Fnac Indétendances Festival at Paris Plage
Launch of Fnac Café concept in French music festival
Production of Live shows in partnership with historical monument for French Music Festival
COCA-COLA : Music Festival strategy.
Presence on the biggest music festival (les Vieilles Charrues, Rock en Seine, les Eurokéennes de Belfort, les Transmusicales de Rennes, la Route du Rock, Marsattack) with creative, interactive and entertain device events
KRONENBOURG : Strategic plan for Young Adults in Music & Student sectors
Innovative concept launch with the label “Pression Live”.
Presence in the biggest French Music Festival, promotion of the emergent French musical scene, live show production, (Printemps de Bourges, Fête del’Humanité…)
Organisation and animation of more than 1 000 student parties, CRM and incentive programs.
SOCIÉTÉ GÉNÉRALE :
Creative concept for Rugby partnership between Société Générale and the FFR (French rugby federation) for 6 Nations tournament.
Groupe CASINO (Pao de Azucar) : event and retail strategy during the Brazil Year in France
Organization of a giant live show in “Place de la Bastille” (80 000 persons) for the brasilian distributor Pao de Azucar.
Activation instore in Géant Casino
CARREFOUR :
At the occasion of Carrefour new campaign “Mieux consommer”, creation of the concept for Carrefour exhibitions.
TBWA France
- Directeur conseil
Boulogne-Billancourt1996 - 2001Account Director
McDonald’s – 15 millions euros
# Strategic and communications plans for Brand Image, entertainment, sport and products
• Relaunch of Monopoly campaign and new games in partnership with Hasbro
• “Fan des Bleus” (1998), JO main partnership with CIO and set up of basket program in schools
• Innovative concept with “The Flavor world Trip” and “One euro Hamburger” operation (Prix Effie Pub)
# Management of creative and commercial teams, coordination with subsidiaries
Account Manager
OLA de France Telecom. 10 millions
# Brand Strategy and positioning for the first large public mobile phone : Ola de France Telecom
# Multi-channel advertising campaigns
# Launch of “OLAWEEN”
> Leading brand within the year 82% of spontaneous notoriety after 8 month, sales
Groupe Castel - Société des Vins de France
# Benchmark and studies on wine communication market
# New positioning of Boulaouane brand : national, regional and GMS activation
# Advertising campaign production
Advertising Manager
SNCF / TER
Mission : improve TER brand image and user traffic
# Communication strategy
# Creative campaigns
# Coordination with 6 TBWA agencies in region
Michelin Europe :
# In charge to set up Michelin strategy and creation through 6 European countries
