Abderahim BOULAL


En résumé

12 ans d’expérience dont 9 ans expatrié.

Mes compétences :
Management opérationnel
Aisance relationelle
Force de proposition
Stratégie commerciale


  • LVMH - Travel Retail Manager / Key Account Manager

    Paris 2014 - 2015 • Développement commercial du compte Duty Free - Dubai Airport Terminal 3 (2 emplacements).
    • Definition complète de la stratégie commerciale Travel Retail: investissements, merchandising, équipe de vente, assortiment, animation sur le lieu de vente, formation.
    • Management d’une équipe de 9 vendeuses (initialement 4).
    • KAM Sephora – réseau de 38 magasins avec P&L en responsabilité partagée avec le DR.
    • Elaboration et mise en place d'animations commerciales.
    • Coordination avec l'équipe marketing et logistique des lancements produits et évenements.
    • Resultats 2014: CA DDF de 1,2m$ et CA Sephora 18m$.
    • Prises de décisions financières et budgétaires sous les directives du DR.
  • Lactalis - Field Specialist Sales Development - Upper Gulf Area

    Laval 2010 - 2014 LACTALIS GROUP is a family-run company based in the dairy region of the North West of France, with a presence in nearly 150 countries. It is today the world number 1 in dairy products with 52000 employees and a global turnover of 15 billion €.

    => Set up, Implementation and follow up of the annual sales plan with distributors of the Upper Gulf countries [Kuwait - Qatar - Bahrain].
    = > Organize and ensure the execution of annual promotional activities in the retail segments [Modern, middle and low trade].
    => Enhance the existing range of products [hundreds of SKUs] for international French cheese brands such as President, Galbani and Bridel.
    => Develop further our market coverage and market share by providing efficient tools and by supporting our clients with a physical daily presence in the field.
    => Control of availability and cost-effective set up of products on shelves [profitability ratio, Planogram, ROI].
    => In depth market study through detailed audit reports [sales volume, weighted distribution, OOS].

    Challenge : Based in in the middle eastern region - Kuwait - to contribute dynamically to the growth of a worldwide french leader .
  • AL GHURAIR FOODS - Area sales manager – FMCG Dry Products

    2009 - 2010 Dubai, UAE / Area sales manager North Africa – FMCG Dry Products.
    AL GHURAIR FOODS is a well known group of companies in the middle east with diversified interests [Foods & Drinks, Education, Finance, Construction] and a presence in more than 45 countries. The FMCG division has a Turnover of over a $1 billion with manufacturing units operating in the UAE as well as in overseas locations.

    => Development of export sales activities in North Africa [New assigned area for the group in 2009].
    => Overall long term target of implementing 5 brands in 5 countries.
    => Penetrate markets with launching operations within the first year.
    => Establishes a business plan and provides accurate and competitive pricing structure for each market.
    => Ensure attainment of sales goals and profitability by create a profit margin in first sales.

    Main challenge : Introducing a product [instant noodles] that is not in consumption patterns of North African consumers.
  • Lesaffre - Area Sales Manager

    Marcq-en-Barœul 2005 - 2008 Lille, FRANCE / Area sales manager North Africa – Bakery Intermediary Products.
    LESAFFRE GROUP was founded in 1853 and is now the world leader in baking yeast products. 7000 employees with a global turnover of $ 1.5 billion.

    => Sales development of bakery products in the following markets: Algeria, Tunisia, Malta, Libya North Africa)and Bangladesh (Asia).
    => Set up of the annual budget, export terms, commercial and marketing policies for each client and each market.
    => Management of a portfolio of 10,5M€ with a 3 to 5% volume growth per year. A ratio of 60/40% between existing and new clients.
    => Operational activities and sales development of Algerian market, corresponding to 50% of my total activities. Algeria was one of the top 5 markets for Lesaffre group.
    => Launching of new products [5kg industrial pack, 11g household pack, Liquid yeast].
    => In charge of customized market surveys in Middle East and North African countries (Saudi Arabia, Lebanon, Algeria, Tunisia and Sudan).

    Main challenge : 330 days spent on the field that has improved further our interaction and results with clients.


  • Universidad San Pablo CEU (Madrid)

    Madrid 2004 - 2004 Business, Management & Marketing

    European Exchange Program in the Prestigious University of San Pablo CEU - Madrid, Spain.
  • ESCI Business School - Ecole Supérieure De Commerce International

    Fontainebleau 2003 - 2005 Affaires Internationales, Management & Marketing

    Masters Degree in International Business Negotiation, Management & Marketing.
  • University Of The West Of Scotland UWS (Glasgow)

    Glasgow 2002 - 2003 International Marketing

    BA Degree in International Business & Marketing - Erasmus European Exchange Program.
  • IUT de Troyes

    Troyes 2000 - 2002 DUT TC