Abderrahmane GUELLIL


En résumé

Over a decade in sales & key account management, Team & Change management, information system and industry project implementation, Combined with very high communication skills and MBA background.
I have learned how to gain trust & lead by example, be customer oriented, understand partner's needs and being in the same time committed to the company values, targets, objectives, thus making the balance between company interest and customers needs.

Spécialisations :
Business development,
Key Accounts management,
Sales & Distribution,
Team & Change management.
Sales Analysis,
Marketing & Strategy,
Market Research,
Project Management,

Mes compétences :
Change Management
Market Research
Marketing strategy
Microsoft Project
Sales Analysis
Développement commercial
Business development


  • SIG COMBIBLOC Obeikan FZCO - Senior Key Account Manager

    2016 - maintenant
  • SIG Combibloc Obeikan FZCO - Key Account Manager

    2014 - 2015
  • Groupe Metidji SPA (Filiale Les Moulins de la Chorfa) - Sales manager

    2013 - 2013
  • Groupe Metidji SPA - Trade Manager (national)

    2012 - 2012 Type: Grandes entreprises (7 filiales).
    Secteur d'activité: Agroalimentaire & Nutrition /
    - Responsable de toute la force de vente du groupe Metidji et de l’équipe trade marketing.
    - Développement des ventes de la distribution directe, pour l’ensemble des circuits de distributions en fonction des facteurs environnementaux et des saisonnalités des produits.
    - Développement et mise en œuvre de compagne promotionnel : concours clients, concours vendeur, promotion
    - Développement de la politique de visibilité par circuit de distribution (merchandising ).
    - Animation des réseaux de distributions et élaboration des plans d’action pour produits à faible rotation.
    - Déclinaison de la stratégie marketing sur le Trade.
    - -Exploitation et développement des infos nécessaire au développement des clients, circuits de distribution.
    - Mise en place d’étude ou de mesure du service clients, - Suivi et optimisation et contrôle du budget vente (efficacité et profitabilité des ressources pour le Trade).
    - Veille concurrentielle et suivie des activités de la concurrence. Assuré une veille concurrentielle permanente et régulière et remonte l’information à la direction générale et marketing pour tous les circuits de distribution et proposition de plan de redressement des ventes.
    - Identification des nouveaux circuits des distributions (Grande compte, Restaurants, boulanger …).
  • Groupe Metidji SPA (Filiale Metidji Nutrition) - Sales Manager

    2011 - 2012 -Reorganise the sales force.
    -Assign sales targets to sales representatives.
    -Work with the production department to meet the demand of the market.
    -Work with Marketing department in lunching new product and making the marketing plans.
    -Prepare budgets and sales plans.
    -Work out price lists, discounts, delivery terms and sales quotas.
    -Organise training for sales representatives.
    -Supervise sales representatives, and ensure sales targets are met.
    -Allocate districts to sales representatives.
    undertake promotional work.
    -Report to the general manager of the subsidiary and the holding.
    -Organise staff meetings.
    -Co-ordinate and facilitate the companies customer service standards.
  • Groupe Metidji SPA - SAP SD Project Team leader.

    2011 - 2012 -Lead the change Management of the new information system.
    -Lead, mentor, train end users.
    -work with SAP Team in lunching the new system in the others subsidiaries of Metidji Holding.
  • Groupe Metidji SPA - SAP SD Project expert

    2010 - 2011 - work in collaboration with the integrator of SAP ROFFGLOBAL and the consultant SAP DELOITEE)in order to implement the ERP :

    - Prospect and map the current SD procedures.
    - Following best practice principals design the new SD solution including business process re-engineering to minimize customization where possible.
    - Support the organization policies and procedures.
    - Compare the actual SD procedures with the standard SD/SAP procedures.
    - Consolidate and adept the SD procedures with Algerian laws.
    - Workshops transverse: integration and co-ordination with SAP module teams (MM/ QM/PP FI CO ABAP) and other IT groups.
    - Specification of ABAP developments, user exits and the identification of user training requirement.
    - Creation of system change and training documentation.
    - Lead, mentor, train end users.
  • NOVONORDISK - Internship

    La Défense Cedex 2008 - 2009 - Marketing Research Mission Internship (Brand & Reputation Novo Nordisk):
    Survey Design: Questionnaire adaptation & translation, Defining Sample, Data processing and methodology, Approach to scores calculation (SPSS).
    Field work: Data collection (east, centre east, west, centre west Algeria)
    Analysis: Data Analysis and report preparation.
    Workshop: Organize workshop with affiliate in order to discuss and choose appropriate action points.
    Presentation: Presentation of final results, Action plan presentation.
  • RAYA Telecom Algeria - Regional supervisor

    2007 - 2008 - As a Regional Supervisor west (RAYA ALGERIA Official distributor NOKIA) :
    Oversee the whole team trade, and the shop (15 employees).
    Establishment of tactical & strategic commercial plans, SWOT & PEST analysis.
    Reporting to the national supervisor and the sales manager.

    - As a Sale and marketing person (RAYA ALGERIA official distributor NOKIA):
    Prospecting, sales and distribution Nokia product.
    Participation and developing commercial action plan.
    Portfolio in: west Algeria (10 towns).
  • Torkinet GSM-INFO-SERVICES - Manager - owner

    2001 - 2007 - Installing network services.
    - Sales computer product, service after sales.
    - Sales Mobile & GSM product.
    - represent foreign Mobile & GSM provider (Watania Telecom, Orascom Telecom, Algeria Telecom).


  • University Of Piraeus (Athens)

    Athens 2008 - 2010 I-MBA Marketing & Management
  • Université De La Science Et De La Technologie Houari Boumedienne Université d''Oran (Oran)

    Oran 2002 - 2007 Marketing

    Faculty of Economic and Commercial Science