Adel GASMI

En résumé

Entreprises

• PSLIVE, AEGIS media group - Planning Stratégique

  2012 - maintenant PSLIVE Agency is a global communication agency that belongs to Aegis Media Group France. Under the supervision of the head of the strategy, I was able to lead the brand competitive review, generate business insights and establish the copy strategy for Louis Pion, Le Parfait, Hippopotamus, Recylum
  
  • Business information update
  • Competitive benchmark
  • Brand positionning
  • Consumer insights
  • Copy strategy
  • Creative brief

• Frenchtruckers/Commeuncamion - Freelance digital copywriter

  2012 - maintenant Frenchtruckers is the english version of famous fashion blog Comme un Camion. I worked on developing the editorial content of the website. The site has ever since reached 45.000 U.V/month, PR 4, more than 2300 fans on Facebook, and 1400 followers on Twitter.
  
  • PR with fashion brands
  • Copywriting
  • CMS management via Wordpress
  • Community management

• Qobuz, France - Digital project manager

  2011 - 2011 Qobuz is a new High-Quality music download site that references famous music labels. The business goal was to increase the brand awareness among mainstream digital music consumers. I was in charge of implementing a strategic media partnership (print-digital) with music labels.
  
  • Qobuz website analytics
  • Media Planning
  • Project management

• Twenga, France - SEO Strategist

  2010 - 2010 Twenga is the 3rd shopping engine in France. It helps consumers find the right product they’re looking for with a given budget . I worked on improving the visibility of the brand Twenga on the US Google search, using a mix of qualitative/quantitative backlink strategies.
  
  •Managing keywords of the website categories
  •Identifying and auditing prospects’ website (PR, alexarank, content quality...)
  •Negociating paid keyword partnerships with prospects
  •Best practice review & Strategic recommendations
  

• BLACKMORE PARTNERS, Chicago, Etats-Unis - Marketing consultant

  2009 - 2009 Blackmore Partners is an American consulting company based in Chicago. Studying advertising and marketing at Loyola University Chicago led me to land my first internship as a consultant. I had the opportunity to dig on market insights and advise mid-sized businesses on branding.
  
  • Market studies
  • Internal brand analysis
  • Competitive review
  • Strategic recommendations

• IDOL, France, (Independent Digital Music Distribution) - Digital marketing assistant

  2008 - 2008 IDOL is a leading European digital aggregator that encodes and distributes music labels catalogues on music download sites (Spotify, Amazon, Itunes, emusic,...). I had the privilege to join a creative industry dedicated to build the future of music and learn about copywriting and digital media.
  
  • Writing interactive B2B newsletters
  • Managing emailing campaigns
  • Reporting products exposures
  • Reporting digital sales to labels

Formations

• ISCOM Paris

  Paris 2012 - 2013 MASTER'S
  
  I am really passionate about Culture and Digital innovations. This recognized work & learn program is led by advertising professionals (AKQA, Digitas, Havas...). It provides experienced creatives with the newest industry insights and digital tools in order to tackle any challenges brands face today.
  

• Loyola University Of Chicago (Chicago)

  Chicago 2009 - 2009 Maitrise
  
  Consumer behavior
  - Team project : Color preference and gender
  
  Managing teams&organizations
  - Team project : Benchmark of best practices used by food chains in economic recession.
  
  Business Law
  
  Spanish oral&writing

• Université Aix Marseille 1 Provence

  Aix En Provence 2005 - 2010 Master II spécialisé
  
  . Strategic Management, Marketing, Business Law, English & Spanish business conversation.
  
  . Thesis : What digital strategies music labels use to promote their artists

Réseau

• Alexis RIOLS

• Antoine COUTABLE

• Eric LANDOWSKI

• Fiona COHEN

• Hannah MAUSSANG

• Julien BENMOUSSA

• Marine LAROUSSE

• Mathieu ARTU

• Romain GARCIN