En résumé

Mes compétences :
Brand strategy
Search marketing


  • Degroof Petercam Luxembourg - Chief Marketing Officer

    2018 - maintenant
  • BGL BNP Paribas - Head of Customer Experience

    2017 - 2018
  • BGL BNP Paribas - Head of Brand and Strategic Projects

    2017 - 2017
  • BGL BNP Paribas - Head of Brand, Advertising and Digital Communication

    2014 - 2017
  • BNP Paribas Personal Investors, a department of BGL BNP Paribas - Marketing, Communication and Strategy Director

    2007 - 2014 As a member of the Executive board of BNP Paribas Personal Investors in Luxembourg, I am in charge of Marketing, Communication and Strategy.

    BNP Paribas Personal Investors, offers the unique combination of a genuine multi-channel distribution platform for financial products with the expertise of a major banking group. We aim to serve an international clientele looking for high-end services, whilst wishing to preserve the flexibility of direct account management online, by telephone or face-to-face.

    Executive board member in charge of strategy and marketing. Objective: market our financial products and services in order to recruit new clients (expatriate community in Luxembourg, France, Germany and Asia) and increase customer loyalty.

    Definition of target group – set-up of new positioning and brand strategy – creation of a new of marketing tools for the sales force – launch of advertisement campaigns – organization of a golf tournament – set-up of press relations – support for Singapore & Shanghai entities – internal communication – management of the internet site (marketing & transactional) – product management, etc.
  • Dexia Banque Internationale à Luxembourg – Dexia Group - Brand Management & Coordination – Assistant Vice-pres.

    2001 - 2007 Position
    Responsible for brand strategy in Private Banking both nationally and internationally (Europe, Middle East): advertising campaigns, marketing material, events and Internet

    Supervised the rebranding of all Dexia entities in Luxembourg and abroad: advertisement concept, marketing material, Internet sites, legal aspects and stationary
    Successfully launched a new international advertising concept for Private Banking in 2003, still active today, resulting in an increase of brand awareness and new clients
    Supervised all the marketing actions for the “Dexia Private Banking ISAF 2006 Women’s Match Racing Word Championship” in Copenhagen increasing prospects; as a result similar events were sponsored in 2007
    Handled the creation of a new advertisement concept for Dexia Fund Services making the brand become truly global
  • Dexia Banque Internationale à Luxembourg – Dexia Group - Direct Bank – Senior marketing manager

    2000 - 2001 Position
    Marketing and Communication strategy development for the launch of online banks in France and Luxembourg

    Developed an innovative advertising concept with top international advertising agencies resulting in a sound experience in cross border management
    Successfully promoted “” in France increasing brand awareness by 50% in less than 2 months using mass media (TV, radio, press and direct marketing) – Managed a EUR 5 million budget
  • Dexia Banque Internationale à Luxembourg – Dexia Group - Global Marketing - Projects & International Coordination

    1999 - 2000 Position
    Marketing and Communication strategies defined and developed for Private Banking, Asset Management and Fund Administration for the Bank’s entities in Europe and Asia
    Rebranding of the Bank and international entities in May 2000
    Corporate identity development for all brands of the Dexia group

    Successfully managed the set-up of a new department from inception which mission was to coordinate marketing/branding issues from Luxembourg for international entities
    Achieved to implement a coherent “Global but yet local” marketing and communication strategy for all activities of the Bank and be recognised as an expert within the group
  • Banque Internationale à Luxembourg – Dexia Group - BIL Fund Services Department – Marketing Officer

    1997 - 1999 Position
    Marketing and Communication strategies developed for the Fund Administration and Transfer Agency activities
    Press relations, B-to-B direct marketing actions, advertising campaigns, media planning/buying and marketing material development

    Effectively participated in the creation of a prestigious and recognised brand in the industry increasing brand awareness by more than 90% and developing business opportunities (increased market share by 30%)
    Contributed to the set-up of an Internet “one-stop-shop” to facilitate funds subscription for clients and to reduce costs for the Bank


  • Vesalius College - Associated With The Vrije Universiteit Brussel (Bruxelles)

    Bruxelles 1994 - 1997 Business Economics
  • Université Catholique De Louvain (Louvain La Neuve)

    Louvain La Neuve 1992 - 1994 Ingénieur commerciale
  • Lycée Chateaubriand

    Roma 1991 - 1992 Bac D
  • Lycée Français De Lomé (Lomé Togo)

    Lomé Togo 1990 - 1991 1ere S et Bac D
  • Lycée Français De Tananarive (Antananarivo, Madagascar)

    Antananarivo, Madagascar 1988 - 1990
  • Lycée Saint Martin De France

    Pontoise 1986 - 1988
  • Ecole Française Du Pakistan (Islamabad)

    Islamabad 1981 - 1986


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