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Adèle HEIBEL

La Plaine St denis

En résumé

Entrepreneurial international Marketing Product Manager
5 years experience in FMCG

Professional skills
Expertise in international brand marketing in wholesale and retail for international companies
Global approach and understanding of various international markets
Proactive understanding of consumer Intelligence and consumer insights
Good command of marketing tools, market research and innovation process
Perfect knowledge in packaging development process
Understanding of the dynamics of financial management, building profit and revenue
Proficiency in project management
Consumer and business-oriented

Interpersonal skills
Strong empowerment and high level of drive
Aptitude to work under pressure and high work capacity
Ability to innovate and to challenge myself
Adaptability to various spokesperson and work environment
Reliable, responsible and problem solving
Strong communication and presentation skills

Mes compétences :
Packaging
Marketing International
Management de projet
Développement Packaging
Développement Produit
Coordination

Entreprises

  • Triumph International - Brand Manager

    La Plaine St denis 2012 - maintenant Defining the product and price strategy for 2 key ranges (25% of the new product business). Retail oriented.

    - Driving the new collection with a focus on performing concepts to deliver a sustainable product portfolio in line with the long term brand plan
    - Full responsibility for KPIs: volumes, SKU’s management, marginal, ASP, and sales revenue to ensure profitability and growth
    - Tracking of the business at both global and market levels to meet volumes target: forecast, commitment and order entries

  • DIM SAS/ Groupe DBA - Senior Product Manager

    2010 - 2012 Dim Men’s Underwear (turnover: 25%). Definition of the international strategy. Wholesale oriented.

    KEY ACHIEVMENT (market breakthrough): innovation 3D Flex, boxer n°4 / TOP10 French market

    - Defining the strategic orientation in line with global brand strategy based on: consumer insights, sell-in business, sell-out analysis (GFK), key markets feedbacks and competitive analysis
    - Driving the final product mix to meet local commercial needs as well as consumer needs: insight, concept, benefit, reason why, packaging and sales tools
    - Full leading of the product life cycle from briefing (innovation, design, development and purchase) to manufacturing ensuring best COGs and full respect of lead time
    - Responsible for the selling packaging with quantitative and qualitative consumer survey with Market Research team
    - Full management of a new premium range for the selective channel (Department Stores, premium city centre chains) to avoid decrease of the category: identification of the consumer potential, insight, target, concept, price positioning, P&L, product development, packaging, consumer validation
    - Building up strong team networks across various levels of management and organization: product design, product development, local marketing, legal service, packaging team, planning and Supply Chain
    - Part of the TV media plan for yearly innovation: from briefing to final decision
    - Optimization of a 1000 product portfolio to reduce complexity and avoid overlapping: rationalisation of about 200 SKUs in about 1 year
    - Responsible for a 800k€ annual budget: packaging, samples, shopping...

  • DIM SAS/ Groupe DBA - Product Manager Assistant

    2008 - 2010 Dim Hosiery (turnover: 45%). Implementation of the international strategy. Wholesale oriented.

    KEY ACHIEVMENT (market breakthrough): innovation Body Touch, pantyhose n°2 / TOP10 French market

    - Achieving competition and trend analysis for decision-making orientations
    - Active participation in the product development process from briefing to finalization
    - Full responsibility for packaging development to ensure the best performing expression of concept, benefits and reason why: selection of the accurate agency, briefing, pricing negotiation, respect of timing, debriefing, final validation and printing execution
    - Responsible for sales tools: leaflet, sales pitch, marketing movies to present yearly innovation
    - Defining the seasonal samples collection for local marketing and sales teams
    - Speaking in workshop and responsible for the organization of an international seminar

Formations

Pas de formation renseignée

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