Adrian ELMAN

En résumé

Entreprises

• Powerball Club - Managing Director

  2007 - maintenant Powerball Club got its name from the first product we commercialised, the "NSD Powerball". An entirely online retail operation aimed at various sports and fitness activities, we began adding other product lines from 2008 onwards. Today we specialize in jump stilts and have French exclusivity for the import of the Austrian manufactured '7leagueboot' range of stilts.
  
  Responsibilities
  
  · Recruitment of competent resellers, evaluation of competitor sales methods, and market penetration.
  · Design a marketing strategy to place the brand ahead of its competition.
  · Creation and design of marketing tools, implementation of a C2C marketing strategy.
  · Encourage product users to launch associations for group training and development of the sport, and support their efforts.
  · Offer animation services to local authorities and events organisers.
  · Provide a rental scheme to promote product awareness.
  · Provide beginners' courses for potential buyers.
  · Organize and assist with group meetings to promote the sport.
  · Handle warranty claims for French distributor network.
  · Service international market.
  · Create strategic marketing partnerships.
  
  Key Achievements
  
  · In 2009, the only known jump stilt brands were asian. Due to some very efficient brand marketing by the 'Poweriser' importer the jump stilt product had become known as "Powerisers". Despite the superior quality and performance of the 7leagueboot brand, it was completely unknown in France. Additionally, I had a zero publicity budget to work with. Getting people to buy a more expensive product they had never even heard of was going to be a daunting task.
  
  One year later, with only 2 sales outlets, the brand enjoyed a 38% share of the French market. Today, Poweriser is struggling to survive although that can partly be blamed on insufficient product development leaving the path open to innovative predators. We now outsell our key competitor 'Powerstrider' by a ratio of 12:1.
  
  I should stipulate that both Poweriser and Powerstrider have large distributor networks and have invested significantly in advertising and mainstream media publicity. 7leagueboot has had no television appearances nor any investment in advertising. Our market penetration has been entirely achieved by way of C2C marketing techniques and physical public exposure.

• QT-PRO COMMUNICATIONS (France). - Directeur

  2005 - maintenant Responsibilities
  
  · Evaluating the client’s existing marketing strategy in order to find weaknesses and scope for improvement.
  · Definition of the client’s real target market and available budget.
  · Drastic reduction of overheads by way of online follow-up techniques.
  · Creation of mail campaigns whose goal is either to sell directly to the end user or get appointments for sales representative intervention.
  · Testing and tweaking of the campaign to maximise response.
  · Development of C2C marketing strategies (aka word of mouth marketing).
  · Locking-in customer/brand fidelity and repeat business.
  · Defending the client’s market against competition attack.
  
  Key Achievements
  
  · Chamber of Commerce.
  Their training division had been trying to sell a course on stress management for almost 2 years but could not get anyone to subscribe. My mission was to make that happen. The goal having been achieved, today they continue to use the same campaign I created to market that particular course.
  
  · The FireTalk Course.
  This was a book I wrote on affiliate marketing sales techniques for online marketers and network marketers. The book, available in digital format only, sold for $69.95. I wrote a 5 letter marketing campaign which yielded over 700 sales.

• INTERNATIONAL RESOURCES INC. (USA) - CEO

  2001 - 2005 PROJECT DEVELOPMENT (B2B Services Online)
  
  At first we concentrated on design and creation of multimedia marketing tools for Optima International and another American company by the name of LifePlus. We quickly moved into web site design and then into software project development. From September 1999 we released our first B2B communication service under the name ‘QuickTell’. In March 2003 we released a significantly advanced service ‘QT-Pro’ which replaced QuickTell completely in August 2004. In 2005 we sold QT-Pro and the new owner renamed it 'Quicktell Pro'. Quicktell Pro has undergone cosmetic changes and had new options added to it. It is a very competent system which we still use ourselves finding it indispensable to the running of our company.
  
  Responsibilities
  
  · Developing entire product portfolio, marketing strategy, sourcing joint venture partners.
  · Recruitment of IT professionals for our staffing requirements.
  · Design and maintenance of an online customer service system to provide assistance within 2 hours of a customer’s support request.
  · Research, selection, and testing of varied advertising media.
  · Recruitment and training of a small sales team to market our ‘QT Corporate’ service direct to Blue Chips in the UK, US, and Canada.
  · Continued development of product based on customer feedback.
  · Research and development of new products/services to add to our portfolio.
  
  Key Achievements
  
  · Development of QT-Pro. This automated direct response marketing system is state-of-the-art, unparalleled in its industry. Its evolution has been fantastic resulting in plenty of praise from clients using the service.
  · Top end Web Design. Understanding sales psychology allowed me to create revenue generating web sites for our clients. Fact: if the web site doesn’t sell it isn’t worth putting online, no matter how professional it may look. My sites incorporated sales techniques designed to create interest and desire. With appropriate automated follow-up real sales were, and still are being generated.
  · Interactive Marketing Tools. Using multimedia combined with my sales copywriting techniques, I have created highly professional product presentations for web or CD ROM use.

• OPTIMA INTERNAZIONALE (Italia) - Business Development

  1996 - 2001 Optima manufactured a small, highly specialised range of nutrition supplements that addressed certain health deficiencies. Main methods of distribution were franchisees, qualified health professionals, and selected retail outlets.
  
  Responsibilities
  
  · Researching markets, evaluating competitors, competitor sales methods, and market penetration.
  · Designing a marketing strategy, creation and design of marketing tools, implementation of the strategy.
  · Recruitment and training of sales teams.
  · Organisation and preparation of stand and product showcase for varied exhibitions.
  · Organisation and creation of presentations for weekend trainings across Europe for sales team leaders and franchisees.
  
  Key Achievements
  
  · International Expansion. My role was initially to develop a chain of distribution outlets within Italy. This involved interviewing, recruiting, product and sales training, as well as assisting with external product presentations. Because I lived on the Slovenian border I wanted to open the market there also. It took me 4 years to build a distribution base covering the whole of Slovenia, the best part of Croatia, and several outlets in Hungary,
  and Bosnia Herzegovina.
  · World Wide Web. In 1998 I set up an infrastructure for internet marketing resulting in distribution outlets in the US, UK, Japan, Germany, and Australia.
  · Sales Training Manuals. I wrote 2 manuals. The first was a basic training manual for new franchisees. The second was an in-depth book on sales psychology and its application in the field.
  · Multimedia Training Tools. When you are able to travel and work with your sales team life is rather simple but when communicating solely via the internet your team still require assistance despite the fact that you cannot be with them. To address this issue I created a series of multimedia sales trainings and product presentations. The sales force could learn from home and simply pop a floppy disk in a laptop to present the product range and its benefits to prospective customers or potential distributors.

Formations

Réseau

• Anita VAN WALLINGA

• Audrey ANCORA

• Cédric BERNARD

• Emmanuel VALETTE

• Françoise SAPEY

• Gwendal LOUYER

• Jacques PATENAUDE

• Jean ALVES

• Nathalie CASTANET