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Adrien ABOUDARHAM

PARIS

En résumé

Developing innovative multichannel strategies for MSD in Belgium, using strong knowledge of emerging channels, driven by customer needs and with ROI objectives.

Mes compétences :
Conseil
Marketing
Piano
Musique
Plongée sous marine
Recrutement

Entreprises

  • MSD Europe - Multi-Channel Marketing Manager Europe

    2014 - maintenant MCM Lead for Belgium, Switzerland, The Netherlands and Austria.

  • MSD Balkans - Multi Channel Marketing Manager

    2014 - 2014 6 month assignment at Regional office for Balkans (scope : Slovenia / Croatia / Bosnia / Montenegro / Serbia / Bulgaria).
    In charge of the implementation of a new Multi-Channel strategy for the whole region.

  • MSD Belgium - Multichannel Marketing Manager

    2012 - maintenant Internal consultant to help Product managers defining best channels and strategies for the right customer.
    Definition & implementation of 360° campaigns (smartphone, website, iPad Detail Aid, offline content), monitoring and follow-up.
    Cross brand reflexion and new strategy development: remote detailing, global CRM segmentation strategy, internal communication tools.
    Improving emailing strategy: optimization of segmentation, graphic design & editorial content to improve results.

    Projetcs :
    Creation of patient oriented websites: www.jeveux1bebe.be (fertility), www.cinv.be (oncology), www.hep-info.be (VHC).
    Creation of innovative websites for HCPs
    Providing new tools for HCPs. Facing highly challenging legal and regulatory issues with new EU legislation on medical devices: www.remicade.be.
    Developing new patient centric tools for Reps to improve employee engagement. Highly innovative eDetail Aid.
    Concept development & implementation of remote detailing tool
    360° campaign for MSD Belgium: www.pollen-info.be (iPhone & Android App, website, software, offline material for Reps, email campaign).
    Definition & implementation of new authentication API for HCPs in Belgium.

  • FullSIX - Consultant

    Levallois-Perret 2008 - 2012 - FullSIX France : Developing Online/Offline communication strategies & Social Media campaigns with customer centric approach to maximize engagement and to create strong relationships between brands & customers.
    Adidas, Air-France, MSD.
    - FullSIX New-York : Internal re-organization: evaluate and propose new financial and administrative process, recruit new office manager.
    - FullSIX France : CEO's Executive Assistant

  • GH Conseil - Chasseur de tête / Chargé de recherche

    2006 - 2008

Formations

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