Adrien VICARD

En résumé

Entreprises

• Apple - Business Manager

  PARIS 2015 - maintenant Responsabilities include:
  
  Business Development:
  - Manage a 10+ team to provide a transformational customer experience for Enterprises and lead them to deliver growth and revenue sell-through targets
  
  - Drive balanced performance across new and repeat business through the continued growth of an opportunity pipeline and strategic account development
  
  - Develop and execute innovative strategies for building long-lasting business relationships with our Core/Growth accounts to drive incremental revenue for Retail
  
  - Analyse, Drive & Report metrics performance reports to Leadership France / EMEA
  
  Building Community / Business Awareness:
  - Create & improve strong Awarness about Business Teams / Services in a Retail environment
  
  - Consistent work on record-high customer satisfaction in terms of “likelihood to recommend” and “overall satisfaction” in working with our business team.
  
  - Recruiting, selection, and development process of a diverse and talented team.

• Apple - Retail Business Operations - Apple HQ Cupertino

  PARIS 2013 - 2014 Retail Business Operation Support :
  - Develop and enhance programs for Retail Business Operation at Apple Headquarters
  - Support France Market to lead new features integration & analyzing the results
  - Develop new features on SAP-CRM
  - Softwares & enhancements are now running in +440 Stores Worldwide and ease the Business Customer recognition

• Apple - Business Specialist - Paris

  PARIS 2011 - 2015 Sales & Business Development:
  - Achieving Sales & Revenue objectives.Preparing sales forecast, control & analyse the Kpi’s performance
  - Grow the partnerships, lead new opportunities sales from SMB to key accounts with major success
  - Collaboration with the Retail Team to support the sales (staff training, Sales Specific Campaigns, in-Store b2b Events…)
  
  Operations and Communication:
  - Planification & Definition of the Business Events for the Paris 2 Market. Management of +50 Business Events on vertical & horizontal topics to increase brand awareness, democratize Apple and discover new sales opportunities (sectors such as Health, Handicap, B2B, Sports were covered)
  
  Retail Business Operation Support :
  May - July 2013
  September - October 2014
  in Headquarter Cupertino
  
  - Develop and enhance programs for Retail Business Operation at Apple Headquarters
  - Support France Market to lead new features integration & analyzing the results
  - Develop new features on SAP-CRM
  - Softwares & enhancements are now running in +430 Stores Worldwide and ease the Business Customer recognition

• World Events Agency, Shanghaï (Chine) - Manager des ventes SIBAS - Shanghai International Business Aviation Show

  2010 - 2011 SIBAS (Shanghai International Business Aviation Show) had been successfully held on April 13th-15th, 2011.
  
  - Prospection at a domestic and international level. Planify and organize meetings with companies at selected exhibitions (Farnborough, Le Bourget, ILA, NBAA…) Build new relationship with potential exhibitors and sponsors.
  - Executing Sale strategy to create and win Sales. Develop an opportunity Pipeline to ensure the exhibition success through CRM actions to maintain relationship with customers. Follow Up with China Sales Team to drive sales success
  - Achieved sales targets through booths and sponsorship sales with Key accounts (Tag Aviation, Piaggio Aero, Universal Jet, Dassault Jet Aviation…).
  - Executing marketing initiatives & digital presence to increase awareness and ensure the Branding success
  - Developing new projects & Event features to support the show ( SIBAS Golf Tournament, Gala Dinner, Business Aviation Conferences)
  
  Figures: 100 exhibitors and 19 aircrafts from major manufacturers were presented and 5,012 visitors attended.

• World Events Agency - Pékin (Chine) - Project Manager

  2008 - 2010 - Develop, plan and manage four B2C Exhibitions (ExpatShows Shanghai & Beijing, The Cuisine Festival Shanghai)
  - Manage teams in Shanghaï & run the Beijng office (10 people in total)
  - Achieving revenue and profit targets by maintain existing and develop new customer relationships
  - Manage & coordinate with all the different contractors on the exhibitions
  - Elaborate detailed post-exhibitions reporting and KPI to improve our commercial strategy.
  - Hiring & Staffing : Active involvement in recruiting the team for the Beijing Office (5 people)
  - Develop and supervise all exhibition’s communication and digital tools to ensure Branding coherence

Formations

• Essec

  Cergy Pontoise 2013 - 2014 Executive Education
  
  Planification et organisation
  Jalonnement de projet
  Leadership

• Concordia Audentes Business School (Tallinn)

  Tallinn 2006 - 2007 Marketing
  
  Marketing

• Ecole Supérieure De Commerce (Lyon)

  Lyon 2004 - 2008 Communication

Réseau

• Alain FABRE

• Bénédicte FAURE

• Eva FRANCISCO

• Frederic GUDET

• Laetitia ALLEMAND

• Mehdi BENMEBAREK

• Qiang WANG

• Remy MOUGEL