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CareFusion
- DIRECTOR OF MARKETING AND BUSINESS OPERATIONS INTERNATIONAL
2014 - maintenant
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GE Healthcare
- GENERAL MANAGER EUROPE
2012 - 2014
• Manage, and drive the European Business, setting targets and close follow up over the year for revenue, margin and funnels.
• Define vision and focus, set the European strategy to capitalize on added value GE solutions through clinical and economical approaches with appropriate tools, and KOL network
• Set and implement trans PNL programs, creating synergies with equipment team in order to promote GE Healthcare technology added values. Success in changing business internal perception leading to additional resources and visibility
• Analyse and set market development priorities, propose and defend business plan for additional or different go to market.
• Enhance the impact of the sale teams through empowering vision, focus product targets and appropriate & customized operating tools
• Optimize and control margin with a close monitoring of pricing and product portfolio. Change the sale force focus to high margin products
• Support equal and fair treatment and opportunity for all, create a diverse organization
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Covidien
- AREA DIRECTOR SOUTH OF EUROPE
Élancourt
2009 - 2011
• Manage, and control P&L for Italy, Spain and Portugal. Push for over achieving results, question the routine work processes to increase the capability to innovate and adapt to the continuous changing environment, motivate the organization beyond the yearly goals
• Propose and achieve targets over the area ( market share, revenue, margin, pricing strategy, promotional budget, selling expenses)
• Acknowledge and seize market opportunities and create effective plans, drive operational excellence and best practices for organizational improvement
• Implement and maximize the new product launches in the area with efficient operational plan and resource allocation. Understand the economical context, the medical structure, the competition line of attack and the cultural approaches to implement with maximum success
• Execute and get the most out of the global and European strategies and business approaches. Communicate a compelling and inspired vision of core purpose, talk beyond today, inspire and motivate the entire unit
• Maximize the impact of the sale teams through appropriate structure, objectives and motivation
• Analyse and report major key performance measures and business trend to European and global management teams
• Identify, attract and develop talents, believe in and support the value of teams as a business tool, create the conditions necessary for teams to succeed, define success in terms of the whole team
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Covidien
- Marketing Director Europe, Middle East and Africa
Élancourt
2006 - 2009
• Define and implement the EMEA business development strategy: product to focus on, care area to target, sale force skills to develop
• Set-up of solutions, and drive-to-completion in order to achieve EMEA sales forecast, (together with regions, and central functions, based on sales actual)
• Drive marketing campaigns to grow market shares and increase Average Selling Prices
• Participate in the reorganisation of the EMEA sale structure
• Coordinate the EMEA business approach and align the14 EMEA countries to maximise resources and market impact
• Create and develop medical and innovative company image, built on strong collaboration with Healthcare Professionals
• Set up an European networking of Key Opinion leaders, and build a controlled and effective Health Care professionals approaches at national and European levels
• Contribute with the global team to global strategy, market assessment and product feedback
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SORIN GROUP
- Head of Global Marketing
Paris
2001 - 2005
Developed sales and marketing plans to over accomplish the annual budget, prepared reports to the upper level management including five year plans, sale forecasts, competitive assessments and new market opportunities. Directly reporting to the President of the CRM (Cardiac Rhythm Management) Business Unit
-Developed and implements product launches for ICDs, Heart Failure devices and pacemaker to reflect marketing plans, strategies and tactics (price, positioning, customer education, promotional materials) working closely with Clinical and Regulatory departments
-Targeted new business opportunities and proposed efficient promotional and/ or clinical programs for maximized market penetration
-Facilitated country specific adaptation and provided support for implementation of key marketing strategies/tactics. Strong relationship with local established teams
-Directed market research activities, in-depth competitive analysis and initiated customer surveys
-Managed physician panels to provide effective customer feedback on products marketing plans and marketing strategies to meet projected revenue goals
-Participated in the definition of the future products together with the research to meet market trends and unmet customer requirements
-Prepared comprehensive product assessment opportunity reports for upper level management for product development decisions
-Proposed and implemented the product phase in/out plans taking into account specificities and regulatory constraints of each market
-Managed the international congresses in terms of image, product promotion in coherence with the marketing strategies
-Defined the media communication plan in international magazines and internet for efficient company and product exposure
-Enhanced the global internal communication and education throw e-learning and internal web site and coordinated messages delivered to the customers
-Assured alignment in other functional areas such as Research, Clinical, Training, Regulatory, Documentation and Logistics
-Managed and develops the Global Marketing department: 14 persons
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ELA MEDICAL
- Group Manager
1998 - 2001
Defined the marketing mix for Implantable Cadiovertor Defibrillator (ICD) to maximize the market penetration. Worked as primary contact interfacing with all involved departments in delivering products and services to the customers including world-wide sales forces
Provided overall sales support including trouble shooting and customer education like international live implant training sessions for placement of left ventricular leads
-Provided technical support during the implantation of ICDs to the cardiologists and medical staffs at international level specifically for new countries
-Participated in new ICD design development bringing customer feedback and requirements for easy daily practices. Developed an automatic device follow-up (FU) assistant to optimize the physician time with his/her patient
-Organised international internal and external product launch meetings
-Provided training and support to the local marketing teams for efficient product promotion and account development plans
-Managed the tachy group composed of 3 persons
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ELA MEDICAL
- Product Manger
1994 - 1998
Provided strong world-wide customer service to subsidiaries and local distribution channels to further position the company to secure new businesses
-Implemented and followed an international multicentric study on a new diagnostic software AIDA. 650 patients over 12 countries
-Developed customised product promotion for the US market. Worked with the American team for 2 months full time
-Developed and implemented a strategy to address a new segment for Ela Medical of the rate responsive single chamber pacemaker
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GENENTECH
- Biochemist
San Francisco
1993 - 1994
Learned strong managerial techniques and motivation leverages in a multinational and cultural
Environment (Asian, USA)
-Worked in the purification process on proteins ( rhGH, hGH, tpA, IgE, Dnase) manufactured by genetics
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SPECTRA PHYSICS
- SALES ENGINEER
Morières-lès-Avignon
1989 - 1991
Managed customer portfolio and developed new accounts as government research centres and universities. Award of the best young seller at international level
-Developed sales of High Pressure Liquid Chromatography systems (HPLC) Eastern France. Increased sales of 40% up to 7 K Euros
-Provided product presentation, system installation and after sales support including product advising on use and maintenance
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ANJOU RECHERCHE
- CHEMIST
1986 - 1987
Analysed and controlled mineral component in drinkable water
