I support small & medium companies to grow their business in fragrance, beauty, home and fabric care. I provide guidance on how transforming strategy, concepts, and ideas into results.
I am an experienced scent designer and marketing professional with strong expertise in creative and sensory fields, fragrance strategies and product design.
For fragrance houses, I led several category programs to strengthen category knowledge, optimize processes and generate new business opportunities with double-digit growth. I developed, launched and managed a new fragrance creative centre in the Netherlands.
Today, I support company growth by identifying and developing new business opportunities.
Scope (from strategy to execution)
• Business developer consultant able to develop category programs to grow fragrance sales for F&F (internal audit and recommendations to stakeholders)
• Expert in the development of local and global brand olfactive strategies. Writing brief, optimizing collections, final fragrance selection
• Marketing trend sourcer/ideation specialised in the fragrance, beauty, home and fabric care categories
• Global project coordinator transforming strategy into results and problems into solutions
• Design and opening of a new fragrance creative centre
• Market research.-Sensory protocols and practice of quali/quanti methods as well as Aznar creative brainstormings to define customer preferences and understand habits and attitudes.
• Animation of workshops (olfactive profiles, fragrance history, …), able to develop a fragrance school
Profile
- Strong at coordinating global projects
- Good at driving creative projects
- Successful in connecting people
- A pro-active, practical attitude
- Talent acquisition
Motto
Let’s make it happen!
Press-release :
VOGUE
http://www.ma-recreation.com/beauty/parfum/article/adn-de-la-proprete
EXPRESSION COSMETIQUE N°2
http://asp.zone-secure.net/v2/index.jsp?id=555/709/8275&startPage=196
Mes compétences :
Beauty Care
Coordination
Détergence
Fragrance
Innovation
Manager
Strategy
Marketing
Pas de formation renseignée