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Aleksandra MAINKA

Paris

En résumé

Modern marketer: with digital mindset, social DNA, empowered by data. 9-years’ international experience with expertise in beauty, FMCG and luxury. Proactive and innovative, transforms ambitions and goals into actions. Intuitive towards market trends, multi-cultural leader and team member.

Mes compétences :
Art
Beauté
Cosmétiques
Design
International
Marketing
Marketing International
Mode
Marketing Strategy
Product Development
Trade Marketing
Cosmetics
International Marketing
Project Management
Business Intelligence
Digital Marketing
Media and communication
PR management
Social Media
Luxe
Communication
Cosmétique
Gestion de projet

Entreprises

  • Bourjois - MARKETING MANAGER MIDDLE EAST

    Paris 2013 - maintenant * Definition and coordination of regional and local marketing strategies in the Middle East
    and India (18 countries and travel retail).
    * Key accounts management: strong focus on trade marketing and in-store animations.
    * Full budget responsibility and control of all the campaigns and activities developed.
    * Advertising & Public Relations management: launch campaigns, sponsorships, branding
    consistency.
    * Digital marketing strategy and tactics: OLV, YouTube, social media.
    * Consumer and market expertise: make-up, FMCG, perfumes.
    * Management of a marketing executive, regional make-up artist & coordination of the
    local teams (18 brand managers).

  • Bourjois - INTERNATIONAL PRODUCT MANAGER

    Paris 2009 - 2012 * International marketing strategy: mid-term and long-term development axes, construction
    of the rolling-plan.
    * New products' creation and assortment management. Expertise in 3 market segments:
    make-up, cleansing and beauty accessories.
    * Budget responsibility. Project management and planning. Coordination of internal and
    external technical services: R&D, legal, laboratories, factories.
    * Competitive research; IRI panels (France, Benelux, Spain, UK).

  • Saint Laurent - JUNIOR PRODUCT MANAGER

    Paris 2008 - 2009 * Assortment management and development of new products: ``Care by Stella McCartney''
    skincare and make-up range.
    * Improvement of products' profitability rates: pricing strategy, unit cost optimization.
    * Operational marketing: sell-in/ sell-out analysis; promotional material creation ;
    * Business intelligence: competitors, market challenges and consumer needs in Europe &
    North America.

  • LACROIX Sofrel - JUNIOR AREA MANAGER

    Vern sur Seiche 2006 - 2007 * Elaboration of the strategy for market expansion in Poland; understanding of competitive
    and commercial reality and the challenges of the Central/Eastern European markets.
    * Prospecting and customers visits: B2B, public and private sector.
    * Organization and animation of specialized conferences and trade shows (water-supply
    and water sewage telemetry systems)
    * Technical support and training.

Formations

Réseau

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