Alexandre BABIN


En résumé

Marketing, brands and communications specialist with significant B2B/B2C experience working with corporates and SMEs across Europe.


REFERENCEES - Contact details available on request and recommendations on

Mes compétences :
Gestion de projet
Relations Presse
Community management
Brand management
Media planning
Marketing stratégique
Evénementiels et salons
Identité visuelle
Business development


  • Live & co - Co Managing director

    2014 - maintenant At Live & co, we go beyond the pure design and building of custom exhibition stands ; we help you optimise and highlight your brand presence before, during and after a trade show by implementing creative and effective marketing solutions dedicated to live events.

    Based in Paris, our full service agency brings together strategic thinkers in exhibition stand design, marketing and project management ; we work with you to make sure you and your audiences get the most out of your investment at any event, wherever it takes place in the world.

    Working closely with your team from day to day, we aim to create stimulating stand environments that are tailored to your specific requirements and objectives ; we understand the complexity of trying to reach and stimulate your different audiences and have the expertise, knowledge and team to create truly holistic, successful program, built to drive results.

    In short, we provide innovative solutions that not only look great but impact your brand presence in the long term, create unique experiences for your audiences and generate strategic opportunities to boost your business beyond the exhbition itself.

    If you would like to know a bit more about how we can help you, we’d love to chat…


    ✔ Exhibition stand design: Design and building of innovative custom exhibition stands all over the world

    ✔ Strategic communications: Design of creative communications tools dedicated to live events that highlight your brand presence before, during and after a trade show
  • DSA design - Project Account Manager

    2014 - 2014 Completing projects within the Exhibitions / Live events industry, Worldwide with significant experience in UK, Europe, India, USA, UAE.

    ✔ Project management: Make and maintain regular contacts with all DSA clients and suppliers to ensure communications are effected through the correct channels and in time. Briefing, strategical input, costing, planning, logistic and installation

    ✔ Project monitoring: Monitoring of installations prior to the show opening and turnkey stand. Site report post-events with clients and suppliers.

    ✔ Marketing tools: Monitoring and use of new technology opportunities for creating interactive and custom-made contents

    ✔ Outstanding portofolio: Medical & Pharmaceutical, Aeronautic, Financial & Transactional, IT and Hospitality industries

    ✔ Attendance to major trade shows in Europe, North America, UAE and Asia.
  • Ab consulting - Freelance Marketing & Event Project Manager

    Paris 2013 - 2014 Freelance marketing professional with outstanding and varied project management abilities across the entire marketing mix

    ● PIONEER EUROPE NV: Product launch campaign at ExCel Plasa 2013 (06/10/13-09/10/13) combining, marketing, stand display and VIP evening event management

    ✔ Project management: Liaise with all partners ensuring the components of the project remained up to date and on track, with full budgetary and logistic responsibility. Work as part of the project team in collaboration with DSA design, global marketing and exhibitions agency

    ✔ Marketing strategy: Coordination of a strategic plan to manage the relaunch and promotion of new Pioneer Professional Audio products, after a 6 years gap. Built and developed micro-website to enable the creation of a new database and development of a network of distributors/dealers

    ✔ Offline marketing: Development and production of marketing collateral and total management of evening event, VIP show

    ✔ Digital marketing: Management of a digital campaign to promote a VIP product launch event. Creation of a micro-website as a registration platform. Creation of a pre-event SMS campaign and a data/customer capture strategy at Plasa using apps and mobile technologies

    ✔ Special event: Planning and coordination of a “VIP launch show”: 600 attendees, press and professional contacts
  • Maad'Art - Art collective - Marketing & Event Project Manager

    2012 - 2012 ✔ Marketing strategy: Product management and marketing research

    ✔ Brand communication strategy: Enhancement of brand visibility, credibility and identity across the artistic industry in London

    ✔ Web strategy: Web recommendations integrating tree view and contents, enhancement of the social media strategy and SEO

    ✔ Telemarketing/Lead Generation: Creation of business opportunities, data mining for potential clients and interpretation of trends

    ✔ Direct sales: Using persuasion to promote and sell artistic products during exhibitions thanks to a dedicated business speech
  • CQFD communication - conseil en communication globale - Marketing & Event Project Manager

    2011 - 2011 ✔ Special event: Organisation of a beach tour in favor of Puy du Fou

    ✔ Roadshow: Implementation of a bus tour on behalf of Swiss International Airlines

    ✔ Global communication strategy: Creating a communication strategy for the benefit of ICADE, a french property developer. Creation of identity tools, editorial and visual contents and media sales for its new residence in western France

    ✔ Web strategy: Redesign of “Le Mans, une marque” website involving tree view, graphic management and SEO

    ✔ Media buying: Implementation of ad inserts for a designer of wedding dress selection to be introduced within local magazines and specialist publications

    ✔ Business development: Creating a new business plan for CQFD agency, a set of marketing, communication and sale tools dedicated to small and medium-sized companies to help them start their communications

    ✔ Portofolio: Fashion, Real estate and public services
  • ANACROUSE - agence média - Media Project Manager

    2010 - 2010 ✔ Media strategy: Definition of global media strategies, selection of media linked to media planning and allocation of resources and performance for companies, especially within the pharmaceutical industry

    ✔ Media buying: Liaison with media, drafting of expenditure timeline, administrative management and monitoring of media plans and their implementation

    ✔ Marketing research: Prioritisation of objectives, benchmark, industry trends and targeting

    ✔ Outstanding portofolio: Pharmaceutical, Food-processing industry, Banking, Ecommerce and fashion industries
  • Agence sur mesure - conseil en communication gloable - Freelance Marketing & Event Project Manager

    2009 - 2012 An entrepreneurial spirit shown by the development of a professional network at the end of my BTS, starting my own business

    ✔ Concept: Global communication strategy for young entrepreneurs and company founders

    ✔ Corporate Image: Creation of corporate brands and visual identities. Direction of design teams

    ✔ Corporate reputation: Enhancement of the visibility and credibility of brands integrated to a global communication strategy

    ✔ Business Development: Influencing customers to buy services following a prepared sales presentation to provide product information, added values and quotations

    ✔ Portofolio: Craft industry, Fundraising, Hospitality and Administration


  • Sciences Com'

    Nantes 2010 - 2011 Communication produit et dispositifs 306°

    Master communication produit et dispositifs 360° / communication de marques
  • Sciences Com'

    Nantes 2009 - 2010 Communication de marques et dispositifs 360°

    Bachelor communication PME PMI / Communication de marques
  • Lycée Bertrand D'Argentre (Vitre)

    Vitre 2007 - 2009 BTS Communication des entreprises