A 10 year experience spent in practicing qualitative research and semiotics to serve a consumer centric marketing consultancy that cuts to the chase, for many leading brands from various industries such as food & beverage, wine & alcohols, petfood, health & beauty care, household products, technology and communications, automotive, tourism, finance & banking...
Specialties
Qualitative methodologies, semiotics, ethnography, exploratory research, brand positioning, NPD programs, insight platform generation, concept labs, advertising and packaging research…
Mes compétences :
Stratégie marketing
Conseil en marketing
Market Research
Sémiotique
Sémiologie
Pas de formation renseignée