Alexandre LECLER

En résumé

Entreprises

• Share'n Play - Co-Founder & CEO, Sharenplay.com

  2014 - maintenant

• Square Enix - Marketing Manager

  Levallois-Perret 2013 - 2013 - Define, lead and coordinate the Marketing Strategy in France/Benelux regions for the biggest brand of the group (more than 100 million units of Final Fantasy games sold worldwide) in collaboration with headquarters
  - Manage marketing budget
  - Development of an innovative programme to increase registrations significantly and roll-out all over Europe, while optimizing ROI permanently (Best Practice Europe)
  - Create and set up TV, Online and Print advertising campaigns with media and agencies
  - Build an evangelization plan to promote products in stores with Sales and Trade Marketing teams

• Capcom - Product & Community Manager

  Saint Germain en Laye 2009 - 2013 - Create, implement and report marketing plans for all biggest Capcom franchises (Resident Evil, Street Fighter...)
  - Develop and manage digital marketing strategy to reinforce Capcom presence in online and social media, improve customer satisfaction and foster communities (Best practice in Europe)
  - Accountable for social media and online marketing investments with efficiency and consistency
  - Work closely with local and US/EMEA PR managers to get best of PR strategies, to adapt them locally and to gain media & YouTubers attention
  - Conceive and implement trade marketing promotions in conjunction with Sales Team and to maximize pre-orders and sales
  - Execution of market study, sales analysis and competition benchmarking
  - Manage a team of 2 Community Managers

• Bandai - Product Manager

  Puteaux 2007 - 2007 - Responsible for products launches and allocation strategy while minimizing production costs and stocks to have the best ROI for the business
  - Marketing mix optimization (new price positioning and product line depth)
  - Manage partnerships to get more visibility and to increase media plan performances with Atari and TF1 video
  - Creation of leaflets showing new & back catalog of Dragon Ball and Saint Seiya products to generate incremental sales

• Microsoft - Online Marketing & CRM Manager

  Issy-les-Moulineaux. 2007 - 2008 - Responsible for digital marketing strategy to support GTM’s and all Xbox products and services launches.
  - Recommendation of Xbox online media & advertising plans (Display, SEM) and negotiation of additional free coverage with media to maximize ROI
  - Build new monetization strategy to create value and to negotiate extra visibility in physical/online stores and with strategic partners Samsung, Peugeot & Warner (500K€ in counterparts)
  - Development of innovative CRM programs to recruit 200K leads to broaden the audience (EMEA best practice)
  - Manage all digital activities (viral marketing, social networking, official sites, community management, search) to maintain an ongoing dialogue with audience and to excite communities
  - Key contact for media, web and community agencies

• Microsoft - Assistant Marketing & Communications

  Issy-les-Moulineaux. 2006 - 2006 - Follow-up of online/CRM content & schedules on Xbox channels and websites
  - Organization of Xbox exhibitions in major specialized and mainstream events (3M contacts)
  - Manage brand strategic sponsorships to build Xbox legitimacy close to racing and soccer communities
  - Negotiation of visibility in promotions on 1M packs with FMCG’s company

Formations

• Ecole Supérieure De Commerce IDRAC Lyon

  Lyon 2005 - 2006 MASTER’s degree in Brand Strategy

Réseau

• Cyril BERREBI

• Elphège KOLINGBA

• Julius TRUJILLO

• Matthias BOUDIER

• Mélanie NAVET

• Morgane MARTINEZ

• Nicolas MIKULOVIC

• Romain LECLER

• Sarah SKOWRON