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Nicolas DICKER

Levallois-Perret

En résumé

Responsible for leading the business management, strategic planning, and marketing tactical execution for one of the biggest entertainment franchise



Mes compétences :
Communication
E- Marketing
Marketing viral
Video Marketing
Stratégie digitale
Content planning
Marketing produit
Management
Marketing stratégique
Mobile marketing
Médias
Social media
Communication online
Communication événementielle
Webmarketing

Entreprises

  • Activision Blizzard - Senior Brand Manager

    Levallois-Perret 2013 - maintenant # Marketing / Consumer Results (Effectiveness, Creativity, Consumer and Competitive Understanding)

    • Use consumer research to understand and define target audience.
    • Develop, champion and deploy creative marketing plans that reach consumer target audience.

    # Business / Operating Results (Profit, Costs, Revenue)

    • Manage Annual Operating Plans for the Call of Duty franchise in the French Market. Own the P&L and translation of global brand strategies.
    • Exceed the Operating Income goals by taking a profit-maximisation approach to Marketing and Brand Management.
    • Lead the quarterly reforecast process and work with finance partner to ensure adherence to regional guidance on forecast construction.
    • Actively manage brand lifecycle by recommending launch build quantities, profit maximizing strategies based a solid understanding of brand’s pricing, sell in, sell through, channel / barn inventory, and competitive environment.
    • Ensure accuracy and quality in forecasts of brand revenue, spending, and profitability.

    # Leadership Results:

    • Lead cross-functional team (PR, Sales, Trade Marketing, Operations, Production Services, Finance) to deliver successful product launches and business results.
    • Lead media briefing and planning process through close collaboration with media agency. Take responsibility for educating and involving agency partners.
    • Clearly communicate strategies, risks and opportunities for assigned brands to all levels of the organization.
    • Build relationships with external brand partners to drive on-strategy programmes that strengthen the Call of Duty franchise.
    • Line management of 3 direct report (FR CM Manager and associate managers)

  • BROTHER FRANCE - Senior Product Manager

    Roissy en France 2012 - 2013 In charge of the inkjet product range

    - Monitoring developments of BTB and BTC markets, and identification of opportunities.

    - Plan and develop inkjet business for short term and long term success in accordance with the recommendations of the France and European boards

    - Management of the product life cycle (Hardware and Consumables), and development of inkjet market share.

    - Monitoring, control and analysis of sales, recommendations on pricing strategy to ensure the profitability of inkjet brands.

    - Identification and development of marketing materials to support sales

    - Supervision of an assistant product manager

  • SEGA - Product Manager

    Paris 2007 - 2012 In charge of three ranges of product : Sport / Gamer / Digital

    Definition of the marketing strategy for French market in line with the central Marketing based in London.

    - Launch new products, work out life cycle plans (price drops, promotions, product offerings & bundles, cross selling activities, assortments...) and explore incremental business opportunities.

    - Media implementation: Ensure that most effective messages are placed in the correct media in order to target relevant audiences.

    - Development of co-marketing activities and partnerships to optimize awareness, drive incremental sales, and enhance customer experiences & differentiation. CIO, LFP, Babolat, Perrier, Puma, Intel, Microsoft, Sony …

    - Below the line activities: Road show, trade show, street marketing activities.

    - Development of tools for sales support: Product page, datasheet, packaging, websites …

    - Development of loyalty actions: Websites, newsletters, viral campaigns.

    - Implementation of strategic and competitive intelligence in order to identify competitive advantages

  • Microsoft - Chef de produit Junior

    Issy-les-Moulineaux. 2006 - 2007 - Project Management: Launch of the new brand "Game for Windows".

    - Retail buyers product presentation / End users product demonstration

    - Benchmarking analysis to assess market opportunities

    - Agency management: briefings, secure on time delivery and excellence in execution.

  • CPM - Business Development Executive

    Mont-Saint-Aignan 2005 - 2006 - Represented brands and products: Sony PSP Speaker Parrot, Nokia N Series ...

    - Continuously surpassed and over achieved sales objectives

  • Emap - Assistant Product Manager

    MARINES 2005 - 2005 - CRM activities : Develop and implement direct mail campaigns

    - Benchmarking to assess market opportunities

    - Traffic analyses of www.lechasseurfrancais.com.

  • Aurélio Production - Assistant Chef de Produit

    2002 - 2002 Organization of congresses, seminars, incentives, sports events.

Formations

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