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Muzéo
- Resp. grands comptes
Paris
2011 - maintenant
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Arelax S.L
- Founder/Manager
2007 - 2010
Founder and manager of the first waterless car wash company in Barcelona
• Established business plan, timetable and budget.
• Defined service offer, distribution channels and pricing policy.
• Developed communication strategy and executed actions (web design, visual identity, flyers, posters and mailings).
• Ran product tests and defined operational processes.
• Conducted market analysis and customer segmentation. Identified purchase restraints and built up case statements for sales to direct clients and business partners.
• Performed field prospecting, negotiated agreements and closed sales.
• Developed customer portfolio spread over private clients, corporate clients and public administrations. Ownership transfer in process; completion planned for 1st Q 2010.
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Somfy S.A
- CRM Project Manager
2003 - 2007
Business area CRM Project Manager, Marketing Development Department (Barcelona)
In charge of project implementation for Somfy’s subsidiaries in Southern Europe and Middle East
• Analysed local needs and defined functional scope and targeted processes (mainly sales and marketing). Actively participated in the design of the software.
• Planned and conducted software implementation, users training, operations support after launching and management steering. Successfully handled “resistance to change” issues.
• Managed local project teams (12 people in total).
• Over 80 users now working with CRM in Spain, Portugal, Italy and Lebanon in Sales Force, Marketing and Customer Support departments.
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Société Générale
- Analyst
PARIS
2001 - 2003
Analyst, Project Finance Group, Corporate Investment Banking (New York)
• Conducted financial analysis and evaluated the risks and their impacts on projects in the portfolio, with a focus on power and oil & gas.
• Performed industry research and market analysis; investigated country risk and merchant risk.
• Analyzed amendment and waiver requests and prepared recommendations for internal Credit Committee.
• Participated in restructuring and refinancing of non-performing loans (Argentina and Enron related); worked on financial models and sensitivity analyses to evaluate distress scenarios.
