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Urban Kings Gym - London, UK
- Marketing & Digital Manager
2013 - 2014
- Developed and managed marketing campaigns to raise brand awareness
- Overseen the social media strategy and created a quarterly online UKG Magazine
- Improved the usability, design, content and conversion of the website
- Responsibility for planning and budgetary control of all Marketing
- Evaluating customer research, market conditions and competitor data
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Michael Kors - London, UK
- Customer Relationship & Sales Specialist
2012 - 2013
- Responsible for all transactions, banking and financial reports of the store (Covent Garden)
- Improved the CRM procedure and ensured that employees followed it (+213% to plan)
- Assisted on the sales floor when necessary – Making £12,000 Net / UPT 1.3
- Provided the highest level of customer service and satisfaction
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Supperclub London
- Reservations Manager - Marketing & Events Coordinator
2012 - 2012
- Analysed bookings and feedbacks to establish customers loyalty
- Promoted the club and restaurant with cost-effective solutions to achieve weekly goals
- Communicated with concierges, promoters and corporate companies to offer special rates
- Direct contact with guests, answered special requests and dealt with complaints
- Ensured that employees followed policies and procedures for guest relations
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MVF Global - London,UK
- Media Buyer & Planner
London
2012 - 2012
- Successfully negotiated Performance-based Advertising contracts with media agencies
- Ensured that campaigns reach the target audiences (Dynamic retargeting, emailing, displays)
- Utilised a range of techniques including paid search, SEO and PPC
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Brands Ave Consulting - Cannes & Paris, FR - London, UK
- Consultant & Owner
2010 - 2011
(Consulting company, specialized in Marketing, PR, Event & Business Development)
- Extended the services to the Music, Sports and Events industry by managing the communication strategy of Singers & Athletes and developing partnerships for events.
- Produced and delivered market studies, business plans, marketing & communication reports, press releases, product catalogs, aroma & fragrance look-books
- Prospected and developed business relationships with local and international textile suppliers
- Planned and managed meetings with potential clients, partners and celebrities, marketing campaigns, editorials, product placements
- Analysed customer satisfaction relating to the merchandise, the sales trend in stores, the product and the trend in the industry
- Redrafted manuals for new businesses concept and products
Clients Selection: Biscuit Paris (Womenswear brand – Paris, FR), VM. (Womenswear brand – Paris, FR), RETIF (Shop Fittings – Nice, FR), Firmenich (Largest company in the Perfume & Flavour business – Grasse, FR), Paul Valet Consultant (Architect – Luxury Hotels & Restaurants, Nice), Avi Rossini (Luxury Clothing & Accessories brand for men – London, UK)
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UBIFRANCE - New York, USA
- Project Coordinator - Fashion & Jewellery Division
2010 - 2010
- Direct implication in the commercial and marketing actions to promote French brands
- Organized the 4th edition of Jewels of France – Trunk Show
- Composed and translated 100 articles on US trends and 10 market studies
- Set up, attended and followed up meetings for French brands with American partners
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Clarins - New York, USA
- Project Coordinator, Public Relations Department
2009 - 2009
- Direct contact to the Beauty Editors for PR events and product launches
- Produced the Quarterly Editorial Spotlight for Clarins Fragrance Group
- Collaborated in the execution of launches and events
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Sonia Rykiel - New York, USA
- Public Relations & Sales Assistant
2009 - 2009
- Managed 5 buyer meetings → Generated $70,000 in 1 week
- Supervised celebrities requests and created press kits for the New York Fashion Week, February 2009
- Merchandised the showroom and the “shop in shop” at Bloomingdale’s 59th Street
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Working Mother Media - New York, USA
- Marketing & Sales Assistant
2008 - 2008
- Assisted the Chief Executive Officer including the creation of a conference book
- Collaborated in the Best Companies for Multicultural Women National Conference, July 2008
- Coordinated events for the launch of KRAFT ON-THE-GO in the USA
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NUDE - Cannes, FR
- Store Manager
2007 - 2007
- Generated EUR 200,000 in 3 months
- Managed the shop floor and drive performance of the Boutique to ensure monthly sales targets
- In charged of banking, cash management, stock, deliveries, opening and closing procedures
- Delivered an exceptional customer service ensuring that all customer queries and complaints are dealt with effectively and efficiently
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Quotatis - Londres, UK
- Marketing Assistant
2007 - 2007
- Negotiated contracts with new partners, created documents B to B and B to C
- Designed the newsletter, business cards and marketing presentations
