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Alix GOELEN

Neuilly-sur-Seine

En résumé

Mes compétences :
E marketing
E- Marketing
Internet
Luxe
Marketing

Entreprises

  • Chanel - Digital Manager, Fragrances - Digital Art Direction

    Neuilly-sur-Seine 2016 - maintenant
  • Chanel - Senior Project Manager - Digital Art Direction

    Neuilly-sur-Seine 2013 - 2016
  • Digitas (Publicis) - Project Manager

    2008 - 2013 Clients account: Renault, Total, CIO, Cointreau, Metaxa

    Steering, management and monitoring of Internet projects - client relationship, consulting, planning, preparation of budgets, production management, coordination of internal teams and localizations development

    Main clients: Giorgio Armani beauty, Renault, Total, CIO, Cointreau, Metaxa

    Giorgio Armani Beauty
    - Launch of the new Giorgio Armani beauty e-commerce platform (www.armanibeauty.com)
    - Development of new brand wbesites (deployed in six countries)

    Renault Z.E.
    - During three years, on-line deployment of the communication and marketing strategy developed for Renault Z.E. electric vehicles (www.renault-ze.com / 41 countries /> 8M unique visitors since launch)
    - Development of the e-commerce platform around Renault Z.E. electric vehicles (deployed in 15 countries)
    - Creation, development and animation of Z.E. Driver program: Z.E. widget and PlugQuest iPhone application (made ​​for the G5)
    - Creation and development of iAd Twizy (deployed for G5 / FWA Mobile)

    Renault
    - Integrated marketing launches in collaboration with Publicis Conseil (Renault Wind Renault Mégane CC Florida)
  • Lancôme International (L'Oréal) - Interactive Marketing Project Manager - Internship

    2008 - 2008 Management and coordination of lancome-pro website
    Monitoring of the Webmastering
    Live Chats organization with the head of scientific department of the brand (lancome-webstation.com)
    Management of the Lancôme Intranet
  • European Commission - Intern at DG Economic Affairs within the G7 countries

    Bruxelles 2007 - 2007 Study of the motors of China growth
    Marking of relations between the European Commission and the IMF
  • Global Management Challenge Euromanager - Marketing Manager

    2007 - 2007 Participation to the Global Management Challenge Euromanager
    Coeducational team from University Paris 1 and ISEP
    Function of marketing manager
  • Chambre de Commerce et d'Industrie de Paris (CCIP) - Intern Departement Entreprendre

    2006 - 2006 Study on the marking of the holders of plans of creation of firm

Formations

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