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Amanda CHEZAUD

PARIS

En résumé

- 6+ years of work experience in fast-paced digital environments
- Well-rounded international online marketing expertise
- Track record in delivering short and long term, complex online communications projects
- Ability to work cross-functionally in a structured and organized way with minimal direction
- Excellent management and communication skills.

Entreprises

  • Consultant indépendant - International Digital Consultant

    2013 - maintenant

  • ZenithOptimedia - International Digital Director

    Levallois Perret 2012 - 2013 Clients : PPR Luxe, Swarovski, Nestlé Waters, Nespresso, Lactalis, AFII, Gemalto

    - Prepared breakthrough digital strategy & planning to ensure best practice digital execution worldwide

    - Developed digital implementational guidelines for local markets
    - Engaged agency resource/specialists as required to fuel creativity and fully integrated planning eg Data insights, Content creation, Social Media, Paid Search, SEO, Creative Production etc
    - Established global deals with key media partners on relevant clients
    - Managed revenue forecasting and generation to deliver on annual objectives
    - Built digital expertise and capacity to meet increased client demand & drove new business development
    - Recruited, Managed and Trained a dedicated digital team (2 Account Managers, 1 Account Coordinator)

  • ZenithOptimedia - Directrice de Clientèle

    Levallois Perret 2011 - 2011 Clients : Bouygues Telecom (French Mobile/ISP) and PPR Luxe Group (Gucci, YSL..)

    - Bouygues : Head of Branding team. Defined and implemented digital strategy. Managed 4 account executives
    - PPR : Digitalized all brands (training, digital strategy and implementation). Managed 2 account executives.

  • ZenithOptimedia - Chef de Groupe

    Levallois Perret 2009 - 2010 Client : PMU (French state-controlled betting company facing deregulation in 2010)

    - Defined digital strategy and activated all digital levers (SEA, Display, Affiliates, Emailing, Social Media, Partnerships, Mobile) to counter competition
    - Strong quantitative (recruitment/ROI) and qualitative (brand awareness) objectives achieved thanks to efficient media planning and buying
    - Weekly reporting and post buy analysis
    - Managed 3 account executives.

  • Zed Digital (ZenithOptimedia - Publicis Groupe Media) - Chargée d'Etudes

    2007 - 2009 Clients : Yahoo Kelkoo, Nestlé, Nexity, PMU

    - Campaign structure, keyword & adtext creation
    - Bid Management (branding, traffic and ROI objectives)
    - Reporting and recommendations

  • MSN MICROSOFT - Ass. Chef de Projet

    2007 - 2007 - Helped define and promote Windows Live Spaces promotional offers
    - Proposed product feature requests for US validation
    - On-going market research
    - Cross-branding with other Windows Live products 
(Messenger, Hotmail)
    - Mobile SEA management for Live Search

  • RECALL GROUP - Ass. Chef de Projet

    2006 - 2006 - Artists promotional plans and community management
    - Partnership negotiations
    - Touring management

  • IBM FRANCE - Marketing

    Bois-Colombes 2005 - 2005 In charge of developing a cross-sales tool and training IBM’s salesforce (operational, internal communication, exec. sales team assistance and follow-up)

  • ODDO ASSET MANAGEMENT - Marketing

    Paris 2004 - 2004 Designed, launched and promoted the first “Multimanager’s Club” for Oddo AM’s VIP clients.

Formations

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