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Amélie LE MEIGNEN

Clichy

En résumé

- CRM, Partnership and e-merchandising oriented skills
- 5 year-experience in top international e-retailer company
- Proven ability to manage multiple projects simultaneously
- Excellent communication skills with proven ability to interact with diverse stakeholders
- French native speaker with strong knowledge in English and Spanish

Mes compétences :
Gestion de projet

Entreprises

  • Amazon.fr - Web Content & CRM Manager for Video Games and Software departments

    Clichy 2011 - 2014 o Content Merchandising and Emailing strategies’ owner: Responsible for planning, execution and improvement of the site merchandising plan and email programs, through seasonality tracking and vendor cooped operations integration.

    o Vendor Relationships management: in charge of Marketing budgets + reporting.

    o Analytical skills: In charge of weekly analysis and monitoring of campaigns’ performance through relevant metrics (KPIs, Dashboard implementation, Weblabs and A/B tests).

    o Project Management: Owner of cross-functional projects, launch of new and complex features.
    >> European Browse revamp: Drove and implemented Video Games and Software website structure revamp
    >> Email Strategy reviews : yearly/quarterly email deep dive and action plans, weekly tracking : email bridge, root causes and follow up actions
    >> New Program’s Launches: « Amazon Rachète » (Trade In - 2011) and « Jeux Vidéo en téléchargement » (Video Games Downloads - 2013) : coordinated successful implementation with US technical teams.

  • Amazon.fr - Web Content & CRM Manager for Software department

    Clichy 2009 - 2011 Operational Management of Merchandising and Emailing

  • Fullsix - Junior consultant

    Levallois-Perret 2008 - 2008 Operational Management of Lampe Berger and Coty-Playboy projects: Websites revamping in coordination with technical and Visual Experience teams.

  • Festival Automobile International - Events Project Manager

    2008 - 2009 > Animated the event official website www.festivalautomobile.com
    > “Most Beautiful Car for 2008” award coordination in partnership with Eurosport
    > Award ceremony organization at les Invalides - Paris (12 prizes, 2000 guests)

  • Sarenza - Online Marketing Content Manager

    PARIS 2007 - 2008 Top French e-retailer for shoes and bags :
    > Website animation and International benchmark in order to prepare international launches
    > Press Event organization for the Website redesign Launch
    > Marketing partnerships deals implementations (Contests organization with glamour.com, marieclaire.fr and bloggers)

  • ETO - CRM Account Manager Internship (MADRID)

    2007 - 2007 Operational Loyalty Programs management for Sephora Spain, 5àSEC Spain/Portugal and Royal Canin Spain

  • ARC International - PR Coordinator

    Arques 2005 - 2005 > Press Event organization for SALVIATI jewellery brand launch
    > PR kits

Formations

  • Ecole Superieure Du Commerce Exterieur (ESCE)

    Paris La Défense 2003 - 2007 Masters Degree

    Marketing Dissertation: « How to make men loyal? Study of the Spanish Men Apparel firms’ loyalty programs »

  • Lycée La Bruyere

    Versailles 1999 - 2002 Série L, spécialisation Mathématiques & Anglais Renforcé

    Baccalauréat Littéraire

Réseau

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