Obernai2012 - 2014Initiation and development of various innovation projects for the scope of Brasseries Kronenbourg brands: packaging, NPD, product relaunch.
« K by Kronenbourg » brand launch on the French market: brand content development, campaign planning and launch, event-management, PR.
Carlsberg Group
- Chef de produit Tuborg
Copenhague2011 - 2012Operational and Strategic Marketing for an iconic brand sold at over 100 world markets Russia being N1 by volume: market analysis, brand strategy development and implementation (ATL, BTL, POS, Digital), brand P&L management, events.
Carlsberg Group
- Chef de produit Jr.
Copenhague2009 - 2011Brand strategy implementation for a leading beer brand in Russia: Media - Innovation - Promotion.
Time and budget management.
Carlsberg Group
- Marketing Assistant
Copenhague2008 - 2009Collaboration to marketing strategy definition and implementation for Carlsberg Group leading market.
