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André BITARD

CAPBRETON

En résumé

AFTER 18 YEARS AT YKK, since 1989 Export Manager YKK FRANCE

1996 Area Sales Manager Key Accounts YKK FRANCE PARIS

1998 General Manager YKK TUNISIA, 2001 GLOBAL ACCOUNT MANAGER YKK EUROPE

2006, I have created my own service company offering sales and marketing consultancy to Global Companies such as SHORE TO SHORE (Packaging, Printed & Security Accessories)then in the Zip Fastener Activity for IDEAL FASTENER CORPORATION the number 2 global manufacturer, USA born with main activities in BANGLADESH | CHINA | FRANCE | HONG KONG | INDIA | INDONESIA | ITALY | KOREA | MEXICO | NETHERLANDS | PAKISTAN | SINGAPORE | SRI LANKA | TAIWAN | THAILAND | TURKEY | UK | USA | VIETNAM. I am in charge of French Global Accounts development and as General Manager of IDEAL VIETNAM I have opened IDEAL FASTENER VIETNAM & CAMBODIA and developed the business in this area. My mission ended end of 2014 due to financial issues at Ideal Fastener.

2011 I joined BRITANNIA LABELS (Packaging, Printed & woven labels) to create the Global Marketing Group and develop the customer porfolio in France and Europe. This mission ended end of 2013, Britannia wasn't competitive and not prepared for European continential market.

2013 I worked on a 6 months mission at Edicolor (color cards for the paint industry) as marketing and export manager, after a market survey, I started visiting the main European accounts (Akzo, PPG, Brillux, Sto...) and promote Edicolor. I trained the sales network and gave the strategy to apply.

2015 I have decided to close my own company after more than 9 years due to drastic increase in taxes on dividendes in France.
2015 I joined HSD ZIPPER CORPORATION LIMITED, among the Top 10 zipper manufacturers in the world as EMEA Marketing Director.

Mes compétences :
Asia
Communication
Expatriate
Global marketing
Management
Marketing
Marketing management
Encadrement
Mode

Entreprises

  • HSD ZIPPER - EMEA MARKETING DIRECTOR

    2015 - maintenant Market survey and study. Propose a global strategy.
    Identify European potential customers.
    Lead marketing and sales team. Promote HSD ZIPPER.
    Visit key and global accounts in Europe.

  • Edicolor- Editeur de couleurs - Directeur Marketing & Export

    2013 - 2014 Identification des forces et faiblesses, proposition d'une stratégie marketing. Création d'un fichier client et prospect. Recherche, encadrement et formation des agents, représentants et apporteurs d'affaires. Visite des comptes clés et des prospects en Europe.

  • BRITANNIA LABELS - Global Account Manager Europe

    2011 - 2013 Preparing the Sales and Marketing offer for French and European Accounts for Britannia Labels. Identifying needs and market. Find agents in each european countries and create the network.

  • IDEAL FASTENER - Global Account Manager France

    2007 - 2014 Identifying needs and market. Sales and Marketing offer for French Global Accounts.

  • IDEAL FASTENER EUROPE / IDEAL FASTENER VIETNAM - Responsable grands comptes / General Manager

    2007 - 2011 IDEAL FASTENER CORPORATION: ZIP FASTENER MANUFACTURER AND DISTRIBUTOR:

    Global Account Manager / IDEAL FASTENER EUROPE. Development of French Global Accounts based in France such as DECATHLON, ID GROUP (OKAIDI, OBAIBI, VERONIQUE DELACHAUX JACADI) , RIP CURL, QUIKSILVER, PATAGONIA, CAMAIEU, KIABI, CARREFPOUR...

    GENERAL MANAGER / IDEAL FASTENER VIETNAM: Creation and opening of IDEAL Fastener Vietnam, recruitment, Training of Vietnamese staff and development of business in both Vietnam and Cambodia, main buyers ADIDAS, COLUMBIA, BENETTON, PERRY ELLIS...Most of American& European brands and retailers.

    SOCIAL ACCOUNTABILITY Auditor for the group in China and India, upgrading IDEAL FASTENER Factories to European and American highest social Accountability standards, such as SA8000 and specific buyers standards. Creation of Factories tour committees in Chinese factories.

  • SHORE TO SHORE - Responsable Grands Comptes

    2006 - 2007 Prospection et gestion des grands comptes en France (production en Asie et EMOA)

  • YKK EUROPE - Global Account Manager

    2002 - 2006 Etude du marché des grands comptes (Global Accounts, siège social en France et production délocalisée). Proposition de stratégie marketing et commerciale. Visite des principaux bureaux de sourcing en Asie et EMOA.

  • YKK Trading Tunisia - General Manager

    1998 - 2001 Création de la filiale Tunisienne, recrutement du personnel, formation et encadrement. Gestion et reporting commercial et financier.

  • YKK FRANCE - Directeur Régional et responsable grands comptes.

    1996 - 1998 Responsable de ventes sur Paris et région Parisienne et suivi des plus grands comptes (LOUIS VUITTON)

  • YOSHIDA FRANCE - Directeur Export

    1989 - 1996 Recherche de nouveaux clients et suivi des clients existants au Porche et Moyen Orient et Afrique. Recherche et encadrement d'agents commerciaux.

  • Eclair prestyl, Cousin Frères, BFF, BWF, Tricotage de Roanne - Attaché commercial, Représentant multicarte

    1987 - 1989 Prospection des fabricants d'équipements de la personnes (vêtements, articles chaussants, ameublement).

Formations

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