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André BLOUARD

WAVRE

En résumé

Maître-Mots : Manager, Coacher, Conseiller, Vendre. Structurer le travail, Organiser, Former, Produire des résultats, avec les gens. Gérer les équipes, de manière très créative !

Mes compétences :
Retail Management
Sales development
General management
Sales Management
Sales Forces Management
Marketing Communication Management
Global Operations Management
Business to Customer
Business to Business
BU management

Entreprises

  • ACTISSIA Belgium (Belgique Loisirs / Libris Agora / meslivresnumeriques.be) - Commercial & Marketing Director

    2015 - maintenant Bookshops & -clubs (Libris Agora / Belgique Loisirs/Grand Livre du Mois / meslivresnumeriques.be / Photocite.be)

  • ACTISSIA Belgium (Belgique Loisirs / Libris Agora / meslivresnumeriques.be) - Commercial Director

    2010 - maintenant In charge of the Points of Sales Department (4 bookshops Libris Agora / 1 central Books DB / 1 B2B bookshop / 11 Club bookshops Belgique Loisirs / Sales & Marketing support). Member of the Management Board.

  • AB Conseils - Freelance consultant

    2007 - 2010 Interim management missions in general management, positive audit consultancy (structuration, change management), organization of people management, commercial operations, marketing and communication audit, event organization, website renewal,... for GRP/AMMA Awards, Famidoo, CIAUD/A+ Architectes, L'Eventail, Image & Communication, Clear Channel Belgium, FEB/VBO, BLDK/Editions Françoise Blouard,...

  • EDITIONS DE L'AVENIR - Commercial Director

    2000 - 2006 (Newspapers Group - MEDI@BEL/VUM Media. ex-Corelio Media)
    In charge of the Commercial Department (4 Depts - 40 people).
    Sales & marketing responsibilities, in charge of 50% of company revenue ( EUR 15,3 Mios). Achievements:
    - Restructured and reorganized the commercial department.
    - Developed a new client oriented structure and mindset.
    - Increase advertising revenues: +29% in the 2000-2005 period
    -

  • MORE GROUP Belgium - Commercial Director Group & Sales & Marketing

    1998 - 1999 (More O'Ferrall Outdoor company. Now Clear Channel Outdoor)
    Commercial Director Group (sales & marketing)
    Sales & marketing responsibility (3 Depts - 16 people).
    Achievements:
    - Launched two new products : SUPER MIX network (16 & 36 m ) and MORETRANS 2m network (backlighted network into the Belgian rail stations). Both today Clear Channel best sales. ;
    - Updated the impact study of the outdoor formats (``BETA values of the different outdoor formats)''.
    Organized an evening launch show for the advertising market (450 attendants).

  • INITIATIVE MEDIA BRUSSELS - Client Service Director

    1988 - 1998 Responsible for a commercial department (10 people).
    Developed communication campaigns, advised clients, provided with creative solutions, planning and high level media negotiations. New business.
    Achievements:
    - New business acquisitions: Nestlé Belgilux, Toyota Belgium, H&M, Virgin Express, Lee Cooper, Estée Lauder Cosmetics, Walibi Group, Mölnlycke SCA Hygiene Paper, Ikea...Turnover exceeding 1 bil. BEF.
    - Increasing loyalty rate of clients.
    - Developed new media tools.

    Media Director & Media Euroservice Manager
    Founder member of Initiative Media Brussels.
    Introduced media planning into the agency and in charge of the general media coordination. Clients' responsibility. New business. International representative for the Belux region within the Initiative Media network.
    Achievements:
    - Contributed to the launch of the agency on the Belgian market. Starting in 987 with 7 people and sales
    of BEF 900 million - May 98: 60 people and a turnover of more than BEF 6 billion.
    - Introduced Media advisory and media planning position within the company.

  • LINTAS BRUSSELS - Media-buyer & Media-planner

    1983 - 1987 Developed media strategies and campaigns plans for Lever, Hartog, Elida-Gibbs, Mölnlycke, Volvo, Monsanto,...

Formations

  • ICHEC Entreprises (Bruxelles)

    Bruxelles 2006 - 2007 'Special Degree in Finance Management'

  • Ecole Pratique Des Hautes Études Commerciales (EPHEC) (Bruxelles)

    Bruxelles 1981 - 1983 'Advanced Certificate in Advertising' - IAB (International Advertising Association) 1983

  • E.P.H.E.C. (Ecole Pratique Des Hautes Etudes Commerciales) (Bruxelles)

    Bruxelles 1981 - 1983 Graduat in Marketing

    with Honor

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