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Bertrand PRIGNON

LIEGE

En résumé

I have a Master degree in Advertising and Marketing from Institut des Hautes Etudes en Communications Sociales, in Brussels.I followed postgraduate training course at the London Business School for the Carat Leadership Program.
I started in 1986 as media planner at McCann Erickson in Brussels.
In 1990, I participated in the launch of Carat Crystal, now part of the Aegis Media Group. In 1999, I joined Carat International Europe as International Account Director for Disneyland Paris.
In 2000, I started at Mobistar as Head of Media. I developed and implemented media strategies and media buying process during 5 years.
Always passionated by media and communication, I then joined JCDecaux Belgium as Marketing Director where I was member of the Board.
Convinced that digital advertising is one of the future communication channels, I started at Alterwave in May 2007.
In November 2008, I joined Clear Channel as Business Development Manager
I'm trainer/teacher at Kluwer, UBA Academy, Cefora, Technocité and give training and cursus on media, new media and new technologies.
As from 2010, I start my own activities in media and new marketing approach (mobile marketing, location base services, digital signage,...) as consultant, business facilitator and interim manager. I provide training and workshop in these areas.

Specialities: New technologies, cross media and marketing expertise build up thanks to a career realized in blue ship companies in media, agencies and advertisers sides such as: Aegis Media, McCann Erickson, JCDecaux and Mobistar (France Telecom Group, Clear Channel)

Mes compétences :
Bluetooth
Communication
Consultancy
Digital
Digital SIgnage
Location Based Services
Marketing
Média
Mobile
Mobile marketing
New media
NFC
RFID
Training
Workshop

Entreprises

  • IRIMI - Owner - Business Development & Consultance

    2010 - maintenant IRIMI a été fondé en 2010 par Bertrand Prignon et a pour vocation de vous accompagner dans vos projets en communication et en media tout en intégrant les nouveaux canaux digitaux tels que le Digital Signage, le DOOH, le Mobile Marketing, le Web 2.0., les applications, le Web Mobile, les Smartphones, les tablettes, l’Augmented Reality, les QR codes, le Bluetooth, le RFID, le NFC, les concepts de Location Base Services, la 3D sans lunettes, …

  • 1-Position - Trainer

    2010 - maintenant

  • ICHEC - Invited Professor

    2009 - maintenant

  • Ihecs - Invited Professor

    2008 - maintenant

  • Clear Channel Interactive - Business Development

    2008 - 2009

  • Alterwave - Sales and Marketing Manager

    2007 - 2008 Alterwave specialize in Interactive Mobile Marketing using Bluetooth technology. We provide solutions including hardware and software to communicate with end users. Content pushed or pulled could be image, animated gif, videos, applications,..


    Business and sales development across Europe
    Marketing consultancy
    Communication and PR supervision

  • JCDecaux - Marketing Director

    Neuilly-sur-Seine 2005 - 2006 * Marketing team management
    * Product offer definition and product development
    * Implementation of specific surveys to reinforce outdoor position versus other media
    * Launch of Innovate (media creativity)
    * Implementation of a B2B communication program
    * Member of the management committee
    * Involvement in industry associations such as CIM audience survey

  • Mobistar - France Telecom/Orange - Head Of Media

    2000 - 2005 * Supervision of the Mobistar media investments
    * Definition and implementation of the yearly media strategy linked to the communication strategy
    * Campaigns follow-up
    * Annual and on-going negotiation with the media owners in collaboration with the media agency
    * Coaching of the media agency
    * Different position within UBA (Belgian advertiser association)
    - Chairman Radio/Cinema commission
    - Chairman of Digital TV Task Force
    - Member of TV commission core team
    - Active member of the Print and Outdoor commission

  • Carat Internationl - International Account Director

    1999 - 2000 * International account team management
    *Account Director for Disneyland Paris (Europe)
    Pernod Ricard (Europe),
    Club Med (Europe)
    * Development of media strategy and guidelines
    * Involvement in new business
    * Disneyland media activities coordination with the other Disney divisions

  • Carat- Aegis Media - Planning and Account Director

    1990 - 1999 * Planning Department team management
    * Media strategy development and implementation
    * Account Director for international advertisers: Philips, Disneyland Paris, Benckiser, Fiat Auto Belgio, Apple Computer,…
    * Involvement in new business
    * Participation to Carat Leadership Program – London Business School

Formations

  • London Business School (London)

    London 1999 - 2000 Carat Management Leadership Training

  • IHECS (Bruxelles)

    Bruxelles 1982 - 1986 Marketing & Advertising

    Marketing & Advertising

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