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Angéline LE MÉNACH

MOËLAN- SUR- MER

En résumé

Looking for an entry-level Market/Research Analyst or Marketing Assistant position. Geographically flexible and available immediately.

Passionate about data analytics and delivering insightful results to enforce and define company's strategy in the marketplace. Reliable and resourceful professional who can work under pressure and reach goals on time.

Mes compétences :
Data analytics
Statistics
Market research
Competitive intelligence
SPSS
Google Analytics
Keynote
Marketing opérationnel
Stratégie
Social media

Entreprises

  • MMI Agency - Research and Analytics Assistant

    2015 - 2015 • Tracked and analyzed marketing and sales on a yearly/monthly/weekly basis for clients, specifically for MD Anderson Cancer Center, Perry’s Steakhouse, eT Craft Burgers & Beer, Anthony & Sylvan Pools, American General Life, Exterran…
    • Evaluated performance and measured effectiveness of marketing campaigns
    • Prepared comprehensive reports of findings, illustrating data quantitatively, qualitatively and graphically
    • Gathered data on client’s competitors and analyzed their prices, sales, marketing and distribution strategies
    • Conducted an in-depth research project focusing on the effectiveness of advertising and marketing tactics (traditional, digital and social) in the airline industry.

  • Cambodia Community-Based Ecotourism Network - Marketing Officer

    2013 - 2013 * Identified, developed and evaluated marketing strategy to achieve the organization's marketing plan ;
    * Initiated market research studies and analysed their findings ;
    * Drew up sponsorship proposals and managed sponsors ;
    * Established and managed social media pages and e-monthly newsletter ;
    * Coordinated promotional activities and trade shows, working with operations team. ;
    * Generated 24% increase in membership through monthly public presentations in 3 Cambodian universities.

Formations

  • Stephen F. Austin State University (Nacogdoches)

    Nacogdoches 2013 - 2014 Bachelor of Business Administration

    Major: Marketing, 3.4 GPA
    AACSB Accreditation

  • Ecole Supérieure De Commerce (ESC) Groupe Sup De Co La Rochelle

    La Rochelle 2011 - 2015 Bachelor International

    International Business Bachelor degree: 4-year program
    Major: Marketing, 3.2 GPA
    AACSB Accreditation (Association to Advance College Schools of Business)
    Final research paper: Big Data and the Internet of Things, the end of marketing research?
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