La Redoute International - Redcats Home Shopping Europe
maintenant
Redcats Nordic
- Web analyst & Site merchandiser
Paris2011 - maintenant- Web analyst : my job is to provide to all members of the team visibility on the web site's performance (from trafic to commercial event through the performance of the product assortment).
• Set up and delivery of insightful dashboards to monitor site performance (trafic and merchandising) to obtain a perfect understanding of user behaviour.
• Provide analysis and recommendations for on-site evolutions as well as off-site ones to optimize conversion.
• Overall responsability to conduct ad’hoc analysis
=> As a key position within the organisation I am directly reporting in the management meeting and i am integrated at the earliest stage of all major kick-off meeting (evolution of the website, commercial event, etc).
- Site merchandiser : My goal is to highlight the product assortment to increase sales.
• Effectively merchandise products on both Laredoute sweden and Norway across Endeca platform.
• In charge of the product selection for : email, home page, eshop and mail order.
• Work closely with the web plan manager to optimize and present a unified storefront to the customer
• Work closely with the studio to create side-wide promotional campaigns
• Analyze results of the merchandising
- Projects :
• Launch of a new website via Endeca
• Audit and improvement of the ranking strategy for the Nordic website
• Implementation of new features (internal search engine autocompletion, guided navigation optimisation, push product, website UI,etc)
- Involve in marketing project and their testing :
• Release of the new : product, login and basket page
• Launch of the mobile site : m.laredoute.be
- In charge of Search Engine Optimization :
• Netlinking
• Meta title optimization : writing of meta title. Richsnippet implementation
- Web Merchandising :
• Analyze e-merchandising dashboard and make actionable recommendations
to the E-shop team
• Guided navigation and functionnalities optimization
• Ranking & fast search optimization
• Results : Drop by 50% of the zero result search pages - New endeca push
products and carroussel,etc.
CCI Grand Lille
- Business development manager
2010 - 2010• Generating leads for possible partnerships
• Advising on ; drafting and enforcing processes
• Pitch and Presentation Rehearsals
• Promoting image and reputation to companies of all the chamber of commerce’s schools
Maison De l'Emploi
- Project communication manager
2009 - 2009• Organization of the press conference
• Promoting image and reputation to the public
• Informing staff and clients about what is happening within the organisation.
• Writing of creative brief
M&C Saatchi GAD
- Junior Ad executive - M&CSaatchi GAD, Paris
Paris2008 - 2008• Interface between the client and the functional departments within the agency
• Participates in and contributes to the formulation of advertising/marketing/interactive
plans for brands
• Presenting creative work to clients for approval or modification
• Undertaking of administrative tasks
