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Anna-Karin FEVRIER

PARIS

En résumé

Pas de description

Entreprises

  • BUSINESS SWEDEN, SWEDISH EMBASSY PARIS - Consult

    2012 - maintenant - Consulting and conception of the pilot project Le Prêt(er)À Porter Suédois at The Swedish Institute in Paris, based on an existing swedish concept in Stockholm. A clothing library.
    - Choice of participating swedish brands.
    - Production of presentation material towards brands.
    - Meetings with Brands.
    - Choice of styles.
    - Constitution of test panel of french journalists and bloggers.
    - Choice of interior for the showroom.
    - Coordination and production of press material and invitation for the opening event.
    - Installation of Showroom.
    - Presence and speech at the opening event.
    - Coordination of French journalists and bloggers with Association of Swedish Fashion Brands for Mercedes Benz Fashion Week Stockholm.
    - Presence with journalists and bloggers at the Fashion Week.
    - Recap of press results and press trip for Business Sweden.

  • LE BAL DES DEBUTANTES - Stylist/Consulting

    2012 - 2012 - Coordination between Haute Couture designers and Debs. - Pre choice of evening gowns, coordination of fittings.
    - Coordination with shoe designer team of Christian Louboutin for personalized shoes for all Debs.
    - Assistance and coordination of the shootings for different high end Magazines prior to the Bal.
    - Coordination hair and Make-Up.
    - Choice of jewelry for each Deb.
    - Coordination and presence att the Bal at the Crillon hotel

  • Polhem Pr - Country Manager

    2009 - 2012 • Subsidiary set –up: Administrative / legal opening of the subsidiary, office location research, followed up the office rebuilding and furnishing
    • Organization of the successful official office launch event to the French Press
    • Budget and accounting management
    • Establishing the development and PR strategies for the office opening
    • Establishing personalized PR strategies and development of our clients
    • Day-to-Day contact with journalists and fashion editors. Targeting magazines in function of client’s communication and commercial strategies (image building, consumer oriented, social groups etc.)
    • Optimizing “shopping’s “
    • Organisation of Press days and events
    • Editing Press releases and news letters
    • Coordinating the creation of various press tools for the clients and the office: event invitations, look book shootings and printings, greeting cards, developing the “Press Room” in French for the POLHEM internet site etc.
    • Regular contact with printers, art directors, photographers, layout designers etc.
    • Contact with potential distributors
    • Reporting PR activity results on monthly bases to clients and CEO

Formations

  • EMI-CFD (Paris)

    Paris 2005 - 2005

  • EICAR - École Internationale De Création Audiovisuelle Et De Réalisation (La Plaine Saint Denis)

    La Plaine Saint Denis 2001 - 2002

  • Esmod International

    Paris 1992 - 1995 Designer

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