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Annaick LOCQUENEUX

MADRID

En résumé

Career in sales and communication with more than 10 years of experience in Europe, especially in the luxury hotel sector. Major Accounts Manager and attracting new customers to the company's strategic products. Development of Corporate Communication Plan coordinating positive media coverage for corporate company news, handling crisis issues, managing business cooperation with relevant key opinion leaders.

E.mail : annaickl@yahoo.es

Mes compétences :
Events
Events management
Management

Entreprises

  • Mars Spain - Corporate Affairs

    2006 - maintenant Key Brands : M&M´S, Twix, Mars, Maltesers, Pedigree, Whiskas, Uncle Ben´s….

    Main Task: To maintain, monitor and improve corporate image and position as a reference company in the sector.

    . Corporate Image: Responsible for corporate materials (brochures,
    Web ...)
    . Media: Program Leadership Media "for Director General (Management
    crisis communication ... Development of the "Good News")
    . Institutional Relations: Establish and maintain adequate channels
    relevant opinion leaders (scientists, journalists, associations,
    regulators)
    . Consumer Service: Service Management Coordination
    . CSR: Represent the company in the forums and platforms to promote
    interrelationship between social organization and its environment.

  • LE MERIDIEN HOTELS & RESORTS - ACCOUNT MANAGER

    1998 - 2006 . Presentations, Assessment, Set up of Taylor-made travel programmes with creative events: conferences, seminars & incentives for VIP customers.
    Use of IT CRM Tool : “Sales Force.com”.
    . Participation in Company Marketing Plan : To channel the Meridien Image within American Express & Visa exclusive guides for Platinum Members.
    . Support development of new Hotels opening through Media, Site inspections, Advertising in targeted publications.
    . Collaboration with airline companies (Fam trips with Continental Airlines, Austrian Airlines, Swiss..) to promote & focus on the key Hotels in the Chain.
    . Preparation, follow-up & supervision of different corporate programmes for companies´ travel schedules (“Le Meridien First Class”, “Moments”, participation in National & International Fairs, workshops....etc...).

  • HOTEL PALACE - SALES MANAGER

    1996 - 1998 Hotel Chain Starwood – One of the main 5 Star De Luxe property downtown
    . Management & coordination of events : conferences, seminars & Incentives.
    . Realization of promotion trips & attending National & International Trade Shows.
    . Responsible of geographical areas such as : France, Belgium & Amsterdam.
    . Prospection of new clients to increase business portfolio

  • CITITRAVEL, S.A. - SALES EXECUTIVE

    1995 - 1996 Madrid Agency specialized in organization of Conventions, Congresses & Incentives
    Responsible for areas of France & Belgium, my main activities were :
    . Creation of taylor-made programmes including handling of suppliers.
    . Follow-up of logistics & Supervision of events.

  • INTRO IBERICA, S.A. - RESPONSIBLE FOR MARKET SURVEYS

    1994 - 1994 Madrid Consulting Firm introducing products or brands in the Spanish territory
    Realization & Presentation of 2 market surveys for the French Fashion Firm Hermes.

  • C.I.COMMUNICATION, S.A. - PRESS MANAGER

    1992 - 1994 Madrid Public Relations & Press Agency
    Press Kits, monthly Press Releases, Organization of events, Set up of Media Plan (strategic targeted advertisements) for clients´ new products within the cosmetic, computer, financial & distribution sectors.

Formations

Pas de formation renseignée

Réseau

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