Anne Christelle KEDI SIADE


En résumé

Mes compétences :
Brand equity
Brand Management


  • Diageo (Guinness Cameroon Hub) - Acting Brand Manager Lagers, Malts, RTD

    2011 - maintenant Brand Management, strategy building, activities and performance follow-up, portfolio management for all Lagers (Windhoek Lager, Satzenbrau, Gold Harp), RTD's (Smirnoff Ice, Gordon's Spark), and Malts (Malta Guinness & Malta Quench)
  • Diageo (Guinness Cameroon Hub) - Assistant Brand Manager Lagers & RTDs

    2011 - 2011 In charge of brand management, performance review, marketing strategies development and implementation for 6 brands of the Diageo Cameroon Hub Portfolio (Smirnoff Ice, Gordon's Spark, Satzenbrau, Gold Harp, Pilsner & Windhoek Lager
  • Diageo (Guinness Cameroon Hub) - Marketing Graduate

    2010 - 2010 As part of the Diageo Africa Graduate Program, I have been recruitedto become one of the future managers of the business. Thanks to a lot of training and coaching as well as a variety of roles (Assisstant Brand Manager Innovation & Spirits then Assistant Brand Manager Lagers & RTDs, I am on the right path to achieve my goals.
  • Diageo(Guinness Cameroon Hub) - Assistant Brand Manager Innovation & Spirits

    2010 - 2011 As Assistant Brand Manager Innovation & Spirits
    -Support to product development key milestones through:
    *Input to Gate paper with Market Analysis
    *Management of two product test markets (Project Kitty/ Introduction of the Premium Spirits 20cl formats- Baileys, Johnnie Walker Red Label, J&B, Smirnoff Red Vodka and Gordon's Dry Gin) including resources management and training (6 resources for Kitty in 4 bars and 15 ressources for 20cl Test Market in 60 bars), Activity Reporting, In-Bar Promotions Management
    *Lead for the launch of the Premium Spirits 20 cl Format Range (April 2011) including management of agencies, Resources Training (Adaptation & content creation for Training Decks in French and English for Salesforce, Bar Staff, Brand Ambassadors, Internal Public),support on promotion management
    *Budget Planning & Management (Follow-up, reporting) for Innovation section Brands and projects
    *Process Champion for the Innovation Section
    *Member of the company Internal Audit/tester Team.
  • PROXIMITY SA - Agency Category Manager

    2009 - maintenant As Agency Category Manager, I am in charged of the conception and implementation of promotional activities for our client's several brands.
    This is all about brand management and comprehension of strategic objectives.
  • Diageo (Guinness Cameroon Hub) - Guinness Brand Manager Consideration

    2009 - 2009 For a maternity coverage, I took the role of Guinness Brand Manager Consideration in support to the Guinness Brand Team. In this role, supported the plannification and implementation of a big event, "La Grande Rencontre" with Samuel Eto'o Fils (Internal Engagement- 200 persons, Press Conference- 100 persons, Meeting with Consumers- 200 persons), and lead the design and production of the 2010 Guinness Brand Calendar
  • PROXIMITY SA - Chef de Projet Junior

    2009 - 2009 In Charge of Events Organization:

    Organization of an exhibition for 90 persons

    Hand in the conception and commercial promotion of the Cameroon Cities' Festival.
  • PROXIMITY SA - Junior Project Manager

    2008 - 2008 Participation to the upstream phase and the construction of the right solution, budget estimations and proposals, conception of commercial and communication tools. Events : Miss Cameroon 2008, Le Kolatier 2008.
  • REED EXHIBITIONS - Conference Assistant

    Puteaux 2007 - 2007 For Infosecurity, Storage Expo 2007 and Documation 2008:
    Management of the exhibitors' communication (use of Kermeet and basis in HTML), management of the registrations to the congres (use of GTI), e-mailing, hand in the creation of the program leaflet, improvement of the visitors' rate of satisfaction.
  • DELMAS - Sales/Marketing Assistant

    2006 - 2006 Analysis of results for several accounts: Statistical analysis and strategic pieces of advice
    Commercial actions: Through customers’ visits, increase of 5% of August turn over.


  • Ecole Supérieure Des Sciences Commerciales D'Angers

    2004 - 2009 Corporate Communication Management

    ESSCA is a leading French Business School where I learnt the basis of international trade, micro economics, accounting.
  • Lycée Notre Dame De Sion

    Paris 2000 - 2003 Baccalauréat Economique et Social, Spécialité Mathématiques,

    Section Européenne (Anglais)
  • Lycée Libermann (Douala)

    Douala 1996 - 2000 Brevet Général

    Membre de la chorale, Journaliste pour la publication du collège "Etapes"

    Une expérience qui aura donné une certaine orientation à ma vie grâce à la devise sichère ànotre collège "Former des hommes et des femmes au service des autres"


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