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RCH
- FF&E and OS&E Project Manager
2009 - maintenant
• Lead contact for all FF&E and OS&E matters between owner, operator, interior designer, global project manager, cost controller, suppliers and installers
• Defined and managed FF&E and OS&E budgets: achieved an average savings of 30% on each project
• Managed the sourcing, negotiation, procurement and quality control of FF&E, with an average of 100 suppliers per project
• Produced and maintained Procurement procedures adapted to each project
• Organized, coordinated and supervised installation of ~10,000 pieces of furniture per project
• Travelled regularly when presence on site was required (monthly or weekly)
• Completed the following hospitality and residential projects:
Hôtel Royal Monceau (Paris, France)
Hôtel Ermitage (Evian, France)
Hotel Schweizerhof (Bern, Switzerland)
Lower Oreanda (Yalta, Ukraine)
Hotel Excelsior Gallia (Milan, Italy) - ongoing
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EMMA ONE
- Founder
2009 - maintenant
Emma One is a consultancy company specialized in project management.
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Dyson
- European Marketing Coordinator for B2B products
Paris
2007 - 2009
• Defined and implemented the marketing strategy for a new product (Dyson Airblade™ hand dryer) into a new category throughout Europe, focusing on France, Belgium, Switzerland, the Netherlands and Spain
• Maintained a month by month activity plan before launch, ensuring that this was fully integrated and within budget
• Became the lead contact for the EU launches with RDD, PR, legal, competitor intelligence, graphics team and sales directors in countries
• Worked with sales teams in each market, attending key account meetings and helping to secure listings for the product
• Once launched, worked with territories and marketing director to develop annual marketing strategies and plans to maximise success of Airblade in Europe
• Allocated annual EU marketing budget between the 5 countries and managed every country's budget
• Supported local sales teams in building new strong relationship with sales partner. Developed arguments and sales tools, defined co-marketing activities and participated in negotiations
• Successfully countered within 2 months a major lobbying effort at discrediting the product: devised the response strategy, gained support from highest hierarchy level and implemented it throughout Europe
• Established priority target audiences (horeca/architects/medical) to grow customer and consumer awareness, and managed local marketing activities (trade shows, media planning, campaigns, Internet, live events)
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Dyson France
- Product Manager for Vacuum Cleaners
Paris
2005 - 2007
• Coordinated launch of new SKUs to renew offer and increase presence in store, ultimately making Dyson N°1 brand in value, and one of the SKU N°1 product in volume and value
• Defined and followed-up annual marketing budget (~700K€ excl. advertising and overheads)
• Analyzed retail panel (GFK) and category panel (IFR), tailoring global guidelines to the local market
• Tested, analyzed and implemented a new merchandising concept for the category, that enhanced visibility and awareness of brand, and increased sales in volume by 10%
• Originated and led the new trade fair stand for Dyson France: defined needs, briefed and selected agency, searched for differentiating actions
• Conducted a mystery shopper campaign, with post-analysis and recommendation of short and mid-term actions to business development teams
• Developed and rolled out several in-store communication campaigns and promotional operations: gift search and production, POS, logistics and post-campaign analysis
• Created sales tools: range sheet, specs sheets, sales folder, mailings, media sales presenter
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Danone Eaux France
- Product Manager Assistant on Arvie and La Salvetat (sparkling waters)
Paris
2004 - 2005
• Carried out the development of new products on La Salvetat’s flavoured range, working closely with Danone R&D and La Salvetat factory
• Developed La Salvetat's new packaging identity for both natural and flavoured ranges
• Analyzed weekly and monthly retail and household panels (IRI, NIESLEN and SECODIP)
• Built and administered consumers’ surveys (organoleptic and blind tests)
• Created sales tools (sales folders, POS...) in cooperation with sales teams
• Developed and managed several promotional operations (100% pay back, BOGOF)
• Assisted the new positioning and the re-launch of the brand Arvie
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Groupe Gillette France
- Product Manager Assistant on BRAUN's SDA and Health products (1 year internship)
2002 - 2003
• Created and coordinated sales tools (specs sheets, sales folders, POS…), in collaboration with creation, printing and communication agencies
• Analyzed monthly sales and competition (GFK & NIELSEN)
• Set up and followed up on several promotional operations
• Worked with a PR agency for launches and trade press advetorials
