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Anne-Laure GAUTIER

Ivry-sur-Seine

En résumé

#digital #mobile #data #frenchtech

Expérience professionnelle : marketing / communication, 7 ans

Compétences :
> MARKETING OPERATIONNEL
CRM (fidélisation et conquête) / Marketing direct / Lancements de produits / Promotion des ventes / Marketing digital
> COMMUNICATION
Organisation d'événements / Rédaction de contenus (print et web) / RP
> GESTION DE PROJETS
Projets marketing/communication et projets transverses

ME CONTACTER :
06 07 46 74 43 / algautier.34@gmail.com

Mes compétences :
Immobilier
Optique
Communication
Marketing
Réseaux sociaux
Customer Relationship Management
Microsoft Word
Microsoft Windows
Microsoft PowerPoint
Microsoft Excel
Apple Mac

Entreprises

  • DOCAPOST - Responsable Communication Commerciale

    Ivry-sur-Seine 2016 - maintenant
  • FNAIM - CHARGEE DE MISSION MARKETING

    Paris 2011 - 2016 SUSTAINABLE DEVELOPMENT IN REAL ESTATE
    > Organising a road show on thermal and energy efficiency of buildings gathering real estate professionnals and owners.
    > Main goals: encouraging improvements to the energy performance of buildings and boosting thermal renovation works in housing
    Skills: event management, design of print and video communication tools

    MARKETING A REAL ESTATE TRANSACTION SOFTWARE

    CREATING MARKETING TOOLS FOR FNAIM MEMBERS
  • ADCL APLUS - Marketing & Communication Manager

    SAINT CYR SUR LOIRE 2007 - 2009 In charge of the implementation of the Marketing & Communication Plan

    - designed communication tools: print (catalogues, leaflets, brochures etc) and POP
    > briefing external agencies

    - organized all internal (seminars) and external events (exhibition on eyewear trade fairs in particular on SILMO, business trips, road shows) of the company

    - managed Press Relations: wrote press kits, organized press conferences, prepared ads


    - managed promotional operations dedicated to the opticians' market

    - designed comercial/selling tools: product presentation booklets, argumentaries
  • ADCL APLUS - Marketing Assistant

    SAINT CYR SUR LOIRE 2005 - 2006 Internship followed by a 3-month contract

    - Followed up all marketing and communication projects

    - Organized 2 seminars

    - Organized the exhibition on SILMO 2 years in a row (oct 2005 and oct 2006)

    - Participated in the launch of ADCL APLUS Premium Customer Club and
    organized the first "Club Premyum" professionnal trip in Praga (2006)

    - Wrote the internal newsletter

    - Reported weekly sales results and did comercial statistics

Formations