Anne-Laure GAUTIER

En résumé

Entreprises

• DOCAPOST - Responsable Communication Commerciale

  Ivry-sur-Seine 2016 - maintenant

• FNAIM - CHARGEE DE MISSION MARKETING

  Paris 2011 - 2016 SUSTAINABLE DEVELOPMENT IN REAL ESTATE
  > Organising a road show on thermal and energy efficiency of buildings gathering real estate professionnals and owners.
  > Main goals: encouraging improvements to the energy performance of buildings and boosting thermal renovation works in housing
  Skills: event management, design of print and video communication tools
  
  MARKETING A REAL ESTATE TRANSACTION SOFTWARE
  
  CREATING MARKETING TOOLS FOR FNAIM MEMBERS

• ADCL APLUS - Marketing & Communication Manager

  SAINT CYR SUR LOIRE 2007 - 2009 In charge of the implementation of the Marketing & Communication Plan
  
  - designed communication tools: print (catalogues, leaflets, brochures etc) and POP
  > briefing external agencies
  
  - organized all internal (seminars) and external events (exhibition on eyewear trade fairs in particular on SILMO, business trips, road shows) of the company
  
  - managed Press Relations: wrote press kits, organized press conferences, prepared ads
  
  
  - managed promotional operations dedicated to the opticians' market
  
  - designed comercial/selling tools: product presentation booklets, argumentaries

• ADCL APLUS - Marketing Assistant

  SAINT CYR SUR LOIRE 2005 - 2006 Internship followed by a 3-month contract
  
  - Followed up all marketing and communication projects
  
  - Organized 2 seminars
  
  - Organized the exhibition on SILMO 2 years in a row (oct 2005 and oct 2006)
  
  - Participated in the launch of ADCL APLUS Premium Customer Club and
  organized the first "Club Premyum" professionnal trip in Praga (2006)
  
  - Wrote the internal newsletter
  
  - Reported weekly sales results and did comercial statistics

Formations

• Kaplan Aspect

  Brisbane 2009 - 2009 Obtention du Cambridge Certificate in Advanced English

• Tecnológico De Monterrey ITESM (Monterrey)

  Monterrey 2007 - 2007 Marketing

• Tecnológico De Monterrey ITESM (Monterrey)

  Monterrey 2006 - 2007 Semestre académique à l'étranger

• KEDGE - Business School Bordeaux (Anciennement BEM)

  Bordeaux 2003 - 2007 ESC Bordeaux

• Lycée Malherbe

  Caen 2001 - 2003

• Lycée Charles De Gaulle

  Caen 1998 - 2001 BAC scientifique