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Anne-Laure WEULERSSE

PARIS

En résumé

Turning advertising into relationships
Developing brand identity into brand personality
Converting institutional campaigns into brand experiences
Translating target groups into audiences

My experience…
13 years of digital brand development in advertising agencies - core work includes brand engagement planning, conception and orchestration of 360-degree activation, definition and implementation of digital strategies, media consulting and ROI analysis

2006 – Present Megalo & Company - Head of engagement consulting
2001 – 2006 Dufresne Corrigan Scarlett - Account Manager
2000 – 2001 Euro RSCG - Project Manager

Mes compétences :
Marketing
Graphisme
Web
Réseaux sociaux
Publicité
Community management
Luxe
Management
Food
Tourisme
Communication
Gestion de projet

Entreprises

  • Megalo & Company - Account Director

    2006 - maintenant My awards…
    2013 ‘Prix Strategie du Sport’ for integrated campaign of the year
    Brand: FFF/Product: Equipe de France/Campaign: Tous fans des bleus
    2011 2 ‘Lovie Awards’ for website design
    Brand: Office du Tourisme Belgique Flandre Bruxelles/Campaign : theplaceto.be
    2009 ‘Prix Strategie du Marketing Digital’ for brand content
    Brand : ARDT Auvergne

    My responsibilities…
    - Improved turnover from 1 million gross margin to 2 million in 2013
    - Managed teams of up to 15 people
    - Worked as member of Executive Committee
    - Overseen new business management – from briefing to financial trading

    My expertise…
    LUXURY
    - Lacoste/Bulgary/Hermes//Hermès- Puiforcat/Léonard-Paris
    Defining brand relational positioning and digital ecosystems
    Developing digital experiences, brand content, influence and social media activations, websites
    - Le Tanneur
    Executing brand positioning and social media strategy
    - Mugler Parfums/Shisheido:
    Defining brand relational positioning and digital ecosystems
    Developing Websites, content, social media& influence strategy, CRM activation

    SERVICES:
    Google B2C & B2B/Youtube
    Google France communication consultant from 2006 – 2009

    SPORT:
    - Fédération Française de Football
    Managing all brand strategy and activation for main products such as Equipe de France, Coupe de France and Beach Soccer

    - PSG/LNR
    Creating brand book and communication strategy

    TOURISM:
    - TUI Travel PLC
    2013: Repositioning Marmara brand including creating a new brand image with an integrated campaign including TV, outdoor, print, retail and digital
    2012: Rebranding the group’s main brands – Nouvelles Frontières,Marmara, Aventuria and Passion des îles
    2010 – 2011: Developing Nouvelles Frontières brand image strategy

    -Office du Tourisme Belgique Flandre Bruxelles
    Creating theplaceto.be with an integrated campaign, including social media and influence strategy and website

    - ARDT Auvergne
    Rolling out brand strategy and digital brand content

  • Dufresne Corrigan Scarlett - Chef de groupe

    Lyon 2001 - 2006 Au sein de l’équipe dédiée participation à l’ensemble des réflexions marketing produits et à l’élaboration de l’ensemble des éléments de communication du packaging au films publicitaires pour principalement:
    - Groupe Andros (Bonne Maman, Andros, Mamie Nova)
    - Groupe Heineken (Desperados, Fischer Tradition, Kriska)

  • Euro RSCG Ailleurs Exactement - Chef de pub

    2001 - 2001 Rattachée à une équipe commerciale, mise en œuvre et élaboration de l’ensemble des supports de communication pour les marques Arte, Auchan, Honda, CNAM

Formations

Réseau

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