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Anthony ASQUIN

Rueil Malmaison

En résumé

After a Master degree in International Marketing, I joined Schneider Electric Canada to work as a Marketing Operations Specialist for the Industry Business.

Passionate by marketing, communication and digital, I have the chance to mix these three fields in my daily projects: website content management, digital tools and apps creation, internal communities management (intranet, newsletter, enterprise social network), partner communication program management (merchandising, PRM, digital tools), etc.

Also, I like to say that I love my job because of its multi-cultural aspect. Indeed, at Schneider Electric I'm fortunate to meet new people everyday from (almost) everywhere and this is just great and makes my job even more interesting.

Mes compétences :
Salesforce
Word
Photoshop
HTML
Mediaplanning
Iwork
Powerpoint
Publisher
Groove
Excel
Office 2010
Ms project
Indesign
Qucik R
SPSS
Illustrator
SMO
SEM
SEO
CSS
Webmarketing

Entreprises

  • Schneider Electric - Marketing Operations & Digitization Specialist

    Rueil Malmaison 2013 - maintenant - Project Management: coordinate and manage marketing projects such as digital sales tools and iPad apps creation, partner program management (e-mailing, merchandising, promotion) and external events management.

    - Internal communication: defining the internal communication strategy, managing the internal communities and creating content for our different platforms (intranet, newsletter, Spice, etc).

    - Digitization: elaborate a roadmap, create tools and programs (PRM, Digi-Cat, Industry Explore, Playbook), promote the programs and give support to the local team.

    - Creation: iPad apps, digital sales tools, merchandising displays, newsletter, digital library, brochures, roll-up, web banners, demo-kit, presse kit, videos.

    - Event Management (external): supervise distributor trainings and end-user trade shows

  • Aegis Media - Cross-media consultant

    Courbevoie 2011 - 2011 - Conduct market analyses and competitive intelligence, give recommendations and purchase advertising space for cross-media communication campaigns (press, radio, television, digital)
    > Clients: Cofidis, Comtesse du Barry, Reunica, Nintendo

  • Schneider Electric - Marketing and Internal Communications Specialist

    Rueil Malmaison 2011 - 2013 - Offer Management: designing marketing tools for sales people such as tablet apps, sales pitch & presentations, product battlecards, videos.

    - Internal Communication: managing the Industrial Services community via intranet, expert networks, newsletters (400 readers/month), digital newspapers (2,000+ UV/month), etc.

    - Event Management (internal): innovation challenge, salesforce training, seminars

  • Agence H - Art Buyer Assistant

    2009 - 2009 - Negotiating copyrights for various advertising illustrations and photographies.
    > Clients: Citroën, Dunlopillo, Imagine R

  • HAVAS Media - Radio Media Planner

    Suresnes 2009 - 2010 - Purchase advertising space, give recommendations and measure results of advertising radio campaigns.
    > Clients: Orange, Danone, Grand Optical, Citroën

  • MCG Communication - Press Agent Assistant

    2008 - 2009 - Designing and sending press kits to specialized media.
    > Clients: Wines and liquors

Formations

  • Université Nanterre PARIS X

    Ile-De-France 2012 - 2013 International Operations Marketing – Master’s Degree

    Apprenticeship at Schneider Electric.

  • INSEEC

    Paris 2011 - 2012 Strategy and Business Development – Master’s Degree

    Apprenticeship at Schneider Electric.

    Journalist for the music section in the school newspaper.
    From January 2012 to July 2012.

  • Université Paris 5 René Descartes

    Paris 2010 - 2011 Communication Project Management – Bachelor’s Degree

    Communications

  • Ecole Supérieure De Publicite Marketing

    Paris 2008 - 2010 Business Communications – Technical Diploma (BTS)

    Communications/Advertising

  • Lycée Sonia Delaunay

    Cesson 2005 - 2008 Economics and Social Sciences - High School Diploma

    Economics and Social Sciences

Réseau

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