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Antoine LE NEL

PARIS

En résumé

Mes compétences :
B2C
Conseil
Energétique
Gambling
Internet
Marketing
Marketing analytique
Pricing
Publicité
Stratégie
Stratégie marketing
Telecom
Transformation numérique

Entreprises

  • King.com - Director - Contact Strategy

    2014 - maintenant

  • Vistaprint - Senior Manager - Strategy & Analytics

    Paris 2013 - 2014 Head of CRM and product analytics for Europe. Team of 6 analysts

    Following internal reorg, Head of Product, Web, Merchandising analytics for North America and Europe. Team of 15 analysts

  • The Boston Consulting Group - Project Leader

    Paris 2011 - 2013 Member of the pricing and analytical marketing practice for B2C companies.
    Acted as both project leader on key projects and as expert upon client's or internal request. Heavily involved in selling process as expert.

  • Scuba Booking - Entrepreneur

    2010 - 2011 Start-up experience in the travel & tourism industry on the web

  • Oliver Wyman - Strategy Consultant

    Paris 2004 - 2010 From Analyst to Manager (managing large projects 2+M€, up to 8 consultants)
    18 months expatriation in Dubai to the newly opened office

    Main focus :
    - Customer value management, base marketing, CRM
    - Pricing in B2C
    - Growth strategy, due diligence
    - Sales and distribution
    - Digital transformation program

    Exclusively focused on B2C companies (Mobile telecom, retail, consumer finance, entertainment, etc.)

Formations

Réseau

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